How Black Friday Success Hinges on Memorable Online Experiences
CSM Magazine
NOVEMBER 22, 2023
Well, a glance at some hard numbers illustrates the dramatic transformation of the retail landscape… According to a survey by Adobe Analytics, online sales during Black Friday continue to rise. In 2018, online sales accounted for $6.22 billion in 2022 – a 2.3% billion – a rise of 23.6% from the previous year.
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