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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.” Of course, what that emotional connection looks like is highly dependent on your target audience, but there are some common factors that build the foundation of loyalty.

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Assessment for Almost-Automatic CX Excellence

ClearAction

Interestingly, every digitalization study reveals that primary success factors are cultural. 5 CXM competencies are Metrics & Analytics, Improvement & Design, Culture & Accountability, VoC & Intelligence, and Operationalized CX Strategy. Here are some examples to inspire your submission to the CX Team Sport Awards.

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Super Bowl LV Was A Happy Event But It Achieved Miserably Low TV Ratings. Understanding Emotions Can Help The Event Push On.

Maru Group

It stands head and shoulders above all other sporting cultural events in America in terms of popularity, our research has revealed. It uses a library of 9,000 images, developed over the course of 30 years and validated across 50 countries. The NFL Super Bowl is a unique event. But the recent Super Bowl LV was an odd affair.

Sports 52
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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind! And that, of course, is bad news for any business – big or small. Train your Staff to Become Customer-centric How do you create a customer-centric culture?

NPS 208
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Brand Move Roundup – July 21, 2020

C Space

But now, eBay will fully roll out the payments platform it’s been building for years, which it says could unlock as much as $2 billion in revenue and $500 million in operating profit in 2022. In November it sold StubHub , an online marketplace for concert and sporting event tickets, to Switzerland-based rival Viagogo for $4 billion.

Brands 52
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The Journey to Hybrid: 20+ Things We Learned Transforming Pulse Everywhere

Gainsight

Pulse 2022? Restaurants, offices, sporting events, and other venues for public gatherings were slowly starting to reopen. Inspiration strikes from anywhere, so don’t be afraid to embrace a concept from pop culture or the zeitgeist of a more obscure time period. Suddenly we had to ask… W as this the new normal?