Remove 2023 Remove Brands Remove Consumers
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Why Hyper-Personalisation Matters in Delighting Your Consumers

C3Centricity

Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. This enables brands to provide deeply relevant and meaningful experiences that resonate with consumers.

Consumers 156
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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. Brand purpose should be the driving force behind everything you do. Few brands have paid as much attention to it as it requires.

B2B 367
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Top 5 Customer Service Trends to Expect in 2023

Comm100

The customer service world continues to develop, and each new year can mean a sea change in changing consumer expectations. To help you prepare for the year ahead, in this article we’ll look at the key customer service trends of 2023 and how you can deliver on your consumers’ support expectations. Chatbot growth continues.

Trends 246
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Why Your AI Marketing Strategy Is Failing (And How to Fix It)

C3Centricity

Source ) This is confirmed by McKinsey’s 2023 State of AI report , 50% of organizations are using AI in at least one business function, but only 27% report seeing tangible cost savings! Failure #1: The Single-Tool Trap Most CPG brands fall into what McKinsey terms “point-solution paralysis.” Source ) The disconnect?

Marketing 156
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Top 5 Higher Education Customer Service Trends for 2023

Comm100

In this article, we’ll be looking at the top higher education customer service trends 2023 and beyond to help prepare for the year ahead. Many higher education institutions have already found great success with chatbots, but in 2023 expect to see the adoption of automation to grow even further. Automation takes off.

Trends 246
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The Ultimate Leadership Guide to Creating a Winning Customer-First Culture

C3Centricity

Research from Edelman’s 2023 Trust Barometer shows that 88% of consumers expect businesses to lead with integrity, especially during uncertain times. By acknowledging areas for improvement and committing to sustainability, Patagonia has built one of the most trusted brands globally. Source: Edelman.

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The State of Automated Customer Service in 2023

Comm100

The State of Automated Customer Service in 2023. As a result, customer service expectations are now sky-high as consumers demand the very best support – and will even switch brands for better service. What is the state of automated customer service in 2023? The state of automated customer service in 2023.