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As competition and buyer empowerment compound, customerexperience (CX) is proving to be the only truly durable competitiveadvantage. Companies that earn $1 billion annually can expect to earn on average an additional $700 million within 3 years of investing in customerexperience. Access 12/1/2023.
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Strategy allows a business to leverage competitiveadvantages and avoid common industry pitfalls. They should be able to perform market analysis to determine the company’s current position and understand its competitiveadvantage over its peers.
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