2023 Competitive Advantage Customer Insights 
ECXO
MARCH 6, 2025
Some organizations create a detailed CX roadmap that estimates improvements in metrics like net retention rate, customer lifetime value, or average deal size as experience enhancements roll out. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.
Lumoa
NOVEMBER 7, 2022
7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.
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ECXO
JUNE 11, 2023
With their 1998 Harvard Business Review article “Welcome to the Experience Economy” (and 1999 book), Joe Pine II and James Gilmore introduced the term Customer Experience as the next competitive battleground. Since then, customer experience has become ‘institutionalized’ as a key domain to generate sustainable competitive advantage.
BirdEye
MARCH 24, 2023
Building an audience on the platform will lead to more customer insight. The more potential customers know about your brand, the more comfortable they will interact and allow you to learn about their needs. Identify your strengths Brand strengths refer to the value that your business delivers to your customers.
ChurnZero
JUNE 14, 2023
How should I wrangle a constricted company budget to outlast 2023? For subscription businesses, the focus is clear: retaining customers. Older research from Fred Reichheld of Bain & Company showed that, in financial services, “a 5% increase in customer retention produces more than a 25% increase in profit.”
Blake Morgan
APRIL 3, 2023
We know in our own lives as customers that we will gladly buy from companies that make our lives easier and better, but still many companies are missing the boat on delivering that seamless experience. But some are starting to make customer experience a priority. Maximize the value of advanced analytics.
Forrester's Customer Insights
NOVEMBER 21, 2023
In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights.
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