ShepHyken

OCTOBER 29, 2023

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. Connect with Shep on LinkedIn.

Customer Service 70

Customer Service Loyalty Programs Ecommerce Loyalty 70

ShepHyken

MAY 22, 2023

Loyalty Programs – A Few Best Practices by MTS Staff Writer (MarTech Series) Loyalty management encompasses more than just software or a vendor running a loyalty program. Here’s the article to help you learn what customers want and how businesses are approaching social media in 2023.

Customer Service 14

Customer Service Loyalty Programs Social Media Culture 14

ShepHyken

OCTOBER 6, 2023

Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal.

Loyalty 66

Loyalty Tools Social Media Loyalty Programs 66

BirdEye

MARCH 24, 2023

Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. It’s an effective way to make new connections in the business scene, especially in areas where purchases rely on personal connections. The following are a few tips to encourage referrals: Create a customer loyalty program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Optimove

OCTOBER 5, 2023

Many were uncovered in our 2023 Marketer’s survey that are below.  Others originate from our 2023 Marketing Fatigue survey. When asked if they would like to receive fewer marketing messages in 2023 versus 2022, 73% noted they wanted less.  Below are six of these “horrors.” Others are just plain, scary stuff. Fright Level: 4.

Marketing 119

Marketing B2C Survey Loyalty 119

ShepHyken

MAY 1, 2023

Looking Ahead for Loyalty in 2023 by Meg Tronquet (Concentrix) Loyalty programs were the talk of the town in 2022. As we look to 2023, let’s consider what will carry over from last year, and what we can expect to see more of in 2023. My Comment: Another one of my favorite topics is customer loyalty.

Customer Service 14

Customer Service Customer Retention Loyalty Customer Service Training 14

ShepHyken

APRIL 24, 2023

The Power of Authentic Branding: Connecting with Customers on a Deeper Level by Syed Balkhi (CustomerThink) In today’s competitive marketplace, it is more important than ever to establish a connection with customers. We must create an experience that connects with them on an emotional level. Connect with Shep on LinkedIn.

Customer Service 13

Customer Service Loyalty Programs Tips Loyalty 13

SurveySensum

NOVEMBER 1, 2024

Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. Why Brand Loyalty Matters? The heartbeat of successful businesses is brand loyalty.

Loyalty 52

Loyalty Customer relationships Brands Sales 52

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

ShepHyken

MARCH 25, 2024

According to an article in Craving Tech, organizations that have integrated this new technology into their operations saw a 25% boost in customer satisfaction in 2023. Companies—from JetBlue to Dunkin’ to Walmart—will push loyalty programs to attract both new and returning customers. Connect with Shep on LinkedIn.

Hotels 83

Hotels Loyalty Programs Customer Service Hospitality 83

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future. This strategy makes customers feel more connected and loyal to the brand.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

ShepHyken

MAY 8, 2023

Customer Loyalty and Loyalty Programs- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customer loyalty to a business. Connect with Shep on LinkedIn.

Customer Service 13

Customer Service Loyalty Programs Loyalty Tips 13

ShepHyken

DECEMBER 3, 2023

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. There’s nothing wrong with pushing for repeat business, which I love and promote; just don’t confuse it for an actual loyalty program.

Customer Service 64

Customer Service Loyalty Programs Loyalty Customer Service Training 64

ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. They expect their favorite brands to connect with them on a human level. My Comment: If you think that customer loyalty programs are about discounts and points, think again. Your website is a direct reflection of your company/brand.

Loyalty Programs 66

Loyalty Programs Customer Service Self Service Retail 66

ShepHyken

OCTOBER 1, 2023

Speed Doesn’t Equal Success: The Limitations of AHT as a KPI by Othmar Mueller Von Blumencron (VIPdesk Connect) While top-notch products and services remain vital, the spotlight in recent years has undeniably shifted to the customer experience as a pivotal factor distinguishing one brand from another. Connect with Shep on LinkedIn.

Customer Service 70

Customer Service Contact Center Average Handle Time Customer Service Strategies 70

ShepHyken

DECEMBER 17, 2023

My Comment: I’ve always felt the best loyalty program doesn’t come from points, miles, or perks but from an amazing customer experience. So, imagine if you combined the two: a good loyalty/ incentive program (points, perks, etc.) So, imagine if you combined the two: a good loyalty/ incentive program (points, perks, etc.)

Customer Service 64

Customer Service Customer Centricity Loyalty Programs Culture 64

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. Connect with Shep on LinkedIn.

Customer Service 72

Customer Service Loyalty Programs Contact Center Financial 72

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Offer Loyalty Programs for Customer Delight Loyalty programs are like a warm welcome-back hug for your customers. ” The loyalty programs reward your customers for their repeat business.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

ShepHyken

FEBRUARY 25, 2024

5 Must-Haves for Your Brand’s Loyalty Program by Kathy Doyle (Retail Customer Experience) Finding success with your loyalty program not only encourages repeat visits but also builds a strong bond with customers, improving your brand’s bottom line. Connect with Shep on LinkedIn.

Customer Service 66

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 66

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

Customer Service 66

Customer Service B2B Loyalty B2C 66

BirdEye

OCTOBER 19, 2023

Develop a loyalty program 10. You may offer the exact menu and cuisines as your neighbor restaurant but digital marketing helps you convey your brand’s story, values, and personality to connect with customers on a deeper level. Put together a loyalty program to grow your sales while reducing your marketing expenses.

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

Optimove

DECEMBER 28, 2023

The Big Picture: With 2023 in the books, it’s time to pave the way for continued innovation and more meaningful customer connections in the year ahead. Authenticity builds trust, and by openly embracing AI, you can foster a deeper connection with your audience while.

CRM 69

CRM Marketing Social Media Analysis 69

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

ShepHyken

DECEMBER 5, 2022

The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers.

Customer Service 74

Customer Service Hospitality e-support eBook 74

SurveySensum

JULY 9, 2024

From sending personalized recommendations to sending personalized offers or discounts on birthdays, anniversaries, etc, this personal touch creates an engaging connection between the customer and the brand – one that the customer keeps coming back to. Their Loyalty Programs. Yes, that’s right. In 2016, Starbucks had $1.2

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

Strativity

MAY 25, 2023

This article was originally published by QSR ( PDF ) on May 25, 2023. But the success of these programs has as much to do with insights as technology. This process involves identifying the brand’s signature moments and equities, then connecting them to customer behavior. Starbucks’ Connect program does this exceptionally well.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

BirdEye

NOVEMBER 29, 2023

Offer incentives and loyalty programs Ashley HomeStore implements a successful loyalty program. This program not only offers exclusive discounts, early access to sales, and rewards for repeat customers but also catalyzes fostering loyalty and boosting customer retention.

Trends 59

Trends Tips Tools Marketing 59

SurveySparrow

FEBRUARY 27, 2024

Benchmarking NPS in Retail As discussed in the other section, the average NPS score in retail is 61 as of 2023. Once you have resolved the issue, be sure to connect with the customer and let them know. Building Strong Loyalty Programs Offering meaningful rewards is another effective way to improve your NPS score.

NPS 52

NPS Retail Effort Score Loyalty Programs 52

West Monroe

SEPTEMBER 4, 2023

Beauty's Chief Digital Officer, joins the podcast to discuss the ever-evolving customer journey and the balance between customer needs and technology advancement, fostering innovation, and maintaining a seamless physical-digital connection. Another thing we focus on is offering good loyalty programs. Prior to e.l.f.,

Culture 52

Culture e-support Innovation Loyalty Programs 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. The good news is your loyalty program is one of the most effective ways to achieve significant differentiation.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

BirdEye

OCTOBER 27, 2023

Recommended read: Did you know now that there are 12 ways to use AI in sales in 2023? It encompasses both online users and offline prospects, examining how customer journeys connect with sales funnels. Loyalty programs Boost your customer retention acquisition process with loyalty programs.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

BirdEye

MARCH 17, 2023

Partnering with a HR small business consultant with existing industry connections and access to talent referrals can help you hire the right people and manage them well too. Network online or attend industry-specific events, including workshops, seminars, and conferences, to make new connections with potential clients and other consultants.

Consulting 98

Consulting Social Media Financial Strategy 98

SurveySensum

MAY 11, 2023

And since we are almost mid-way in 2023 new reports are expected soon. Strengthen Customer Retention and Loyalty Programs According to a study conducted by Acquia , 59% of American customers say that once they’re loyal to a brand, they’re loyal to it for life. Learn more about how to get a good NPS score.

NPS 52

NPS Retail Net Promoter Score Effort Score 52

SurveySensum

JULY 18, 2023

According to the ‘ The State of Personalization 2023 ’ report by Segment, 85% of businesses believe they are offering personalized experiences, but only 60% of consumers seem to think that’s the case. So, create a seamless shopping experience for them that cater to their convenience by connecting offline experiences with a digital touchpoint.

Retail 52

Retail Customer Experience Chatbots Touchpoint 52

Strativity

APRIL 27, 2023

The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. Fast forward to today The 2023 headline is different from what operators and managers envisioned when thinking about a post-COVID world.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. Fast forward to today The 2023 headline is different from what operators and managers envisioned when thinking about a post-COVID world.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. As per a report by Forrester , by 2023 B2B businesses in the US is expected to contribute up to $1.8 What is a B2B Customer Loyalty Program? 10 B2B Loyalty Program Best Practices in 2022.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10