Optimove

JUNE 29, 2023

Discover key findings from our recent 2023 Back-to-School Survey. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

Loyalty 52

Loyalty Consumers Survey Loyalty Programs 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Optimove

OCTOBER 5, 2023

Many were uncovered in our 2023 Marketer’s survey that are below.  Others originate from our 2023 Marketing Fatigue survey. They see the need as our survey of consumers regarding marketing fatigue revealed that two-thirds of consumers (66%) want fewer marketing messages, and 27% feel they are bombarded by marketing messages.

Marketing 119

Marketing B2C Survey Loyalty 119

ShepHyken

MAY 22, 2023

Loyalty Programs – A Few Best Practices by MTS Staff Writer (MarTech Series) Loyalty management encompasses more than just software or a vendor running a loyalty program. Here’s the article to help you learn what customers want and how businesses are approaching social media in 2023.

Customer Service 14

Customer Service Loyalty Programs Social Media Culture 14

ShepHyken

OCTOBER 6, 2023

Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal.

Loyalty 66

Loyalty Tools Social Media Loyalty Programs 66

ShepHyken

JANUARY 23, 2023

How retailers can capture customer loyalty in 5 charts by Arielle Feger (Insider Intelligence) As brand loyalty declines, deals remain a surefire way to win over consumers. Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyalty programs.

Customer Service 14

Customer Service Self Service Contact Center Loyalty 14

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. Referrals According to Nielsen, 92% of consumers trust referrals from people they know. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

ShepHyken

OCTOBER 29, 2023

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty.

Customer Service 70

Customer Service Loyalty Programs Ecommerce Loyalty 70

ShepHyken

MAY 1, 2023

Looking Ahead for Loyalty in 2023 by Meg Tronquet (Concentrix) Loyalty programs were the talk of the town in 2022. As we look to 2023, let’s consider what will carry over from last year, and what we can expect to see more of in 2023. My Comment: Another one of my favorite topics is customer loyalty.

Customer Service 14

Customer Service Customer Retention Loyalty Customer Service Training 14

ShepHyken

JANUARY 2, 2023

Entrepreneur) Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: How do we create customer loyalty? This goes way beyond loyalty programs. by Matt Bertram.

Customer Service 66

Customer Service Loyalty Programs e-support Loyalty 66

SurveySparrow

JULY 23, 2023

But as we journey through 2023, a different tale is being written. So, let’s turn the page and explore the top customer experience trends of 2023 that are shaping this exciting narrative. Various factors, including technological advancements, changes in consumer expectations, and broader societal changes, can drive these trends.

Trends 52

Trends Self Service Customer Experience Omni-Channel 52

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

ShepHyken

MARCH 25, 2024

According to an article in Craving Tech, organizations that have integrated this new technology into their operations saw a 25% boost in customer satisfaction in 2023. Companies—from JetBlue to Dunkin’ to Walmart—will push loyalty programs to attract both new and returning customers.

Hotels 83

Hotels Loyalty Programs Customer Service Hospitality 83

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future. The State Of VoC And CX Measurement Practices, 2023. ( [link] ).

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

ShepHyken

MAY 8, 2023

Customer Loyalty and Loyalty Programs- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customer loyalty to a business. There’s something here for every company, from small to large.

Customer Service 13

Customer Service Loyalty Programs Loyalty Tips 13

ShepHyken

MARCH 5, 2023

Magazine) If your customer experience leaves consumers feeling underwhelmed, or if your customer lifetime value (CLV) is low, it’s time to make a change. Loyalty programs, incentives for larger orders, cross-sells, upsells, and more are included. 10 Tactics to Boost Your Customer Lifetime Value by Tom Wicky (Inc.

Customer Service 10

Customer Service Retail Metrics Loyalty Programs 10

ShepHyken

FEBRUARY 5, 2023

23 Customer Experience Practices You Should Stop in 2023 by Lynn Hunsaker (CustomerThink) “Do more with less” may be more prevalent this year as some tech firms and many others trim their customer experience teams, programs, and the experience itself. Here are 23 warped and dusty customer experience practices to stop in 2023.

Customer Service 51

Customer Service Government Loyalty Customer Satisfaction 51

ShepHyken

FEBRUARY 5, 2023

23 Customer Experience Practices You Should Stop in 2023 by Lynn Hunsaker (CustomerThink) “Do more with less” may be more prevalent this year as some tech firms and many others trim their customer experience teams, programs, and the experience itself. Here are 23 warped and dusty customer experience practices to stop in 2023.

Customer Service 48

Customer Service Government Loyalty Customer Satisfaction 48

ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

Loyalty Programs 66

Loyalty Programs Customer Service Self Service Retail 66

SurveySensum

NOVEMBER 1, 2024

In the next section, we will go over the importance of brand loyalty and how it plays such a large role in your business’s success and growth. Why Brand Loyalty Matters? The heartbeat of successful businesses is brand loyalty. Transformative Spending Power Loyal customers are worth their weight in gold.

Loyalty 52

Loyalty Customer relationships Brands Sales 52

Optimove

AUGUST 20, 2024

How to treat every campaign like a marketing experiment Download Now >> Key findings from the report include : – 71% of bettors now place wagers on one or more games per week, up from 63% in 2023. This underscores the need for sportsbooks to optimize their engagement and loyalty programs.

Loyalty Programs 59

Loyalty Programs Report Trends Groups 59

ShepHyken

JANUARY 22, 2023

How retailers can capture customer loyalty in 5 charts by Arielle Feger (Insider Intelligence) As brand loyalty declines, deals remain a surefire way to win over consumers. Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyalty programs.

Customer Service 48

Customer Service Self Service Contact Center Loyalty 48

ShepHyken

FEBRUARY 25, 2024

Our customer service research sponsored by RingCentral (brand new 2024 report is now out) includes a humorous stat/finding: 79% of US consumers have called customer support and been caught in the automated menu system and repeatedly screamed, “Agent” or “Representative,” and eventually hung up out of frustration.

Customer Service 66

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 66

ShepHyken

FEBRUARY 4, 2024

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

Customer Service 66

Customer Service B2B Loyalty B2C 66

BirdEye

APRIL 7, 2023

Let’s look at some of the most critical marketing KPIs you must track in 2023. Cost per lead Cost per lead is an important marketing KPI to monitor in 2023. The post Top 15+ Marketing KPIs to track in 2023 appeared first on Birdeye Customer Experience Management. So what should you look out for?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Optimove

DECEMBER 28, 2023

The Big Picture: With 2023 in the books, it’s time to pave the way for continued innovation and more meaningful customer connections in the year ahead. Our research reveals that 63% of consumers say they can identify when marketing AI is at play. Monitor and Adapt to Trends  Stay vigilant about market trends and consumer behaviors.

CRM 69

CRM Marketing Social Media Analysis 69

BirdEye

OCTOBER 19, 2023

Develop a loyalty program 10. This shift in consumer behavior has made digital marketing a crucial tool for restaurants to thrive in a competitive landscape. Grow your restaurant reputation with a better customer experience As per our 2023 consumer data report, online reviews shape multi-location businesses.

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Strativity

MAY 25, 2023

This article was originally published by QSR ( PDF ) on May 25, 2023. With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

SurveySensum

JUNE 26, 2024

So much so that 56% of consumers start their online search with Amazon. But the question here is that lots of businesses use NPS to boost their customer loyalty , but what is it that Amazon is doing differently that is making such a difference? This is the power of loyalty programs which Amazon has taken to the next level.

NPS 52

NPS Loyalty Net Promoter Score Effort Score 52

BirdEye

AUGUST 7, 2023

13 Auto repair marketing strategies you should check out Strategies to retain existing customers Trends in auto repair marketing in 2023 What are the best platforms for advertising auto repair services? Build trust: Consumers have trust issues with auto repair shops without significant social proof and positive customer reviews.

Strategy 52

Strategy Sales Marketing Social Media 52

Thematic

JUNE 4, 2024

78% of consumers have abandoned a purchase or switched brands entirely due to friction and poor experiences. Consider touchpoints like onboarding, renewals, loyalty programs, etc., With only 15% of consumers feeling truly satisfied, brands urgently need to identify and address hidden frictions within the customer experience.

Customer Experience 62

Customer Experience Customer Journeys Effort Score Multi-Channel 62

BirdEye

NOVEMBER 29, 2023

Offer incentives and loyalty programs Ashley HomeStore implements a successful loyalty program. This program not only offers exclusive discounts, early access to sales, and rewards for repeat customers but also catalyzes fostering loyalty and boosting customer retention.

Trends 59

Trends Tips Tools Marketing 59

Forrester's Customer Insights

NOVEMBER 1, 2022

Use your loyalty program to collect consumer data and boost B2C sales this holiday season.

Loyalty 26

Loyalty B2C Data Loyalty Programs 26

NobelBiz

FEBRUARY 21, 2023

Customer Data is the new currency for contact centers in 2023 and beyond. Businesses can utilize this data to gain a significant competitive edge over their competitors while also creating customer loyalty programs. Your contact center collects vast amounts of valuable consumer information. trillion in 2025.

Contact Center 52

Contact Center Data Management Contact Center Software 52

NobelBiz

FEBRUARY 15, 2023

Customer Data is the new currency for contact centers in 2023 and beyond. Businesses can utilize this data to gain a significant competitive edge over their competitors while also creating customer loyalty programs. Your contact center collects vast amounts of valuable consumer information. trillion in 2025.

Contact Center 52

Contact Center Data Contact Center Software Management 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. The good news is your loyalty program is one of the most effective ways to achieve significant differentiation.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52