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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. This helps make the customer real for teams who may not interact with buyers daily.

B2B 339
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Guest blog: 5 Customer Experience Trends for Financial Institutions in 2023

Comm100

In this article, we’ll share five customer experience trends that financial institutions should keep up with in 2023. Customer experience, also known as CX, is a customer’s overall experience when interacting with an institution’s products or services and their perception of the business and its values.

Financial 243
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The Ultimate Leadership Guide to Creating a Winning Customer-First Culture

C3Centricity

Research from Edelman’s 2023 Trust Barometer shows that 88% of consumers expect businesses to lead with integrity, especially during uncertain times. Leaders can set the tone for truly customer-first personalisation by emphasising a data-driven approach that moves beyond mere marketing to holistic, meaningful interactions.

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Customer Experience in Insurance: Strategies to Boost Customer Satisfaction

InMoment XI

These expectations stem from a need for both efficient digital solutions and the human touch of in-person interactions. Importance of Customer Experience in Insurance A 2023 McKinsey survey of over 8,500 North American insurance customers suggests that CX initiatives are crucial to revenue growth and employee satisfaction.

Insurance 195
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Power up Your Productivity to Drive Experience Improvement

InMoment XI

Elevating Customer Experience Through Strategic Productivity Insights In a recent workshop conducted at the XI Forum 2023 in London by industry experts Simon Fraser, VP, Insights and Consultancy at InMoment, and Simon Hedaux, Founder of Rethink Productivity , the focus was on enhancing productivity to drive experience improvement within businesses.

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Top 5 Higher Education Customer Service Trends for 2023

Comm100

In this article, we’ll be looking at the top higher education customer service trends 2023 and beyond to help prepare for the year ahead. Many higher education institutions have already found great success with chatbots, but in 2023 expect to see the adoption of automation to grow even further. Automation takes off.

Trends 246
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Delivering the Brand Promise with Laura Richard

ShepHyken

Top Takeaways A brand promise is a company’s commitment to its customers, defining what they can expect every time they interact with the brand. Companies should identify which touchpoints are “table stakes,” meaning basic expectations that must be met, but not necessarily exceeded.

Brands 138