Remove 2023 Remove Loyalty Programs Remove Marketing
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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below.  Others originate from our 2023 Marketing Fatigue survey. Fright Level: 2.

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Optimove Insights February iGaming Pulse Snapshot – US Sports Bettor Participation Up 160%+ Over Three NFL Seasons

Optimove

Using 2022-2023 as the baseline (100%), the data highlights a steady upward trajectory, with bettor participation doubling in 2023-2024 and continuing to climb in 2024-2025. Regular Season: +100% in 2023-2024 compared to the baseline, surging to 260% in 2024-2025.

Sports 52
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How loyalty programs enable marketing personalization

Currency Alliance

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

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5 Ways for Grocery Retailers to Revamp Their Loyalty Programs in 2021

Oracle

From the way consumers buy groceries to how they’re rewarded for their loyalty, the impact of shopping for essentials in a pandemic has permanently changed the grocery market. Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market.

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6 Lessons To Boost Customer Loyalty From Nike NPS Score Strategy

SurveySensum

It also holds a steady market share in the athletic footwear industry at 24.7%, surpassing its competitors Adidas, Puma, etc. How Nike is maintaining such a high NPS score in this competitive market? Let’s discover its top 6 drivers behind customer loyalty. NikePlus is a textbook example of how to do customer loyalty right.

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iOS 14.5: The New Frontier of Ecommerce Retention

Retently

billion active iPhones worldwide (in 2023) and expected low opt-in rates , the update was bound to considerably impact the $327,1 billion mobile advertising industry. Ecommerce marketing needed to evolve, prioritizing retention and customer loyalty more than ever. With over 1.8 What do privacy updates mean to the industry?

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Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action

AWS Machine Learning

It enables you to improve customer engagement by powering personalized product and content recommendations in websites, applications, and targeted marketing campaigns. It will also help improve your return on marketing investment by recommending the action that each user has a high likelihood of taking.

Loyalty 101