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While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. 10 Ways to Nurture CustomerConfidence by Katie Navarra (The Ascent) Customerconfidence drives sales and supports long-lasting loyalty among customers.
Go deeper: Valuable takeaways for customer experience professionals: Tailor experiences to specific demographic groups. Integrate education and sustainability into the customer journey. Use physical spaces to reinforce brandvalues and differentiation. Balance technology with personalized human interactions.
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