UK Ecommerce Retailers Widen AI Adoption Roadmap to Support Post-purchase Experience in 2025, Data From Scurri and IMRG Reveals
CSM Magazine
OCTOBER 24, 2024
In 2024, the top AI technologies utilised by UK online retailers included: Gen AI for translations and copy writing – 57%; AI trained and powered customer service chat bots – 43%; gen AI for marketing content – 33%; AI informed product search – 31%; and AI for cleaning and enriching product data – 25%.
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