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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? Debating the differences between customer engagement platforms and CRM systems is natural. Customer Relationship Management (CRM) Customer relationship management systems utilize the data of existing customers and focus internally.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Did you know that 92% of customer relationship management (CRM) leaders say AI and automation have improved customer service response times? Over 80% of CRM leaders say that AI and automation make customer communication more personalized. This reduces response times and allows support teams to focus on complex issues.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Example: A retail company maps out how a customer currently shops on its e-commerce platform and identifies the complex checkout process as an area of improvement to improve the e-commerce customer experience. These could include the website, customer support portal, social media, and more.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite. While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support.

B2B 339
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B2B Customer Experience: The Complete Guide

InMoment XI

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. Support and service. What are Some B2B Customer Experience Examples? How Has the B2B Customer Experience Evolved?

B2B 413
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The Power of Customer Behavior Analysis

InMoment XI

Quantitative Data Analysis Quantitative analysis uses website and/or app analytics combined with CRM data to analyze numerical data. Zendesk Zendesk provides a robust customer service and support platform that integrates CX insights into ticketing, messaging, and live chat. Accessed 11/13/2024. References HubSpot.

Analysis 195
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The Forrester Wave™ Recognizes Optimove as a Good Fit for Digital-First Marketers in its Cross-Channel Marketing Hubs, Q4 2024 

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.