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To the stakeholders of Optimove: Every year, I prioritize listening to leading marketersour customersbecause their concerns provide insights that help shape the future of marketing. And in 2024, heres just a glimpse of what I heard: You have to go to the data people to get the data, and then you have to connect it to marketing.
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By focusing on data-driven strategies, marketers can enhance customer engagement while ensuring that every dollar spent contributes to the bottom line, ultimately fostering sustainable growth in an increasingly competitive landscape. Personalization isn’t just about frequency—it’s about relevance.
Source : G2 , Qualtrics Review, Sep 14, 2024 → Is Qualtrics ideal for small businesses ? Ease of Use We all know that Qualtrics is a powerful customer experience management tool, however, beginners may find its interface complex or difficult to navigate. Source : G2 , Qualtrics Review, Nov 15 2024 4. Let’s see!
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