Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 119

Trends Marketing Video Consumers 119

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 195

Retail Customer Experience Effort Score Social Media 195

Kustomer

NOVEMBER 4, 2020

Businesses in various sectors have already employed chatbots to better deliver on customer needs and improve the speed at which business can help consumers. billion by 2024. We’ll see businesses using chatbots to cut operational costs and streamline customer service processes. billion in 2019 to $9.4 Data, Data, and More Data.

Omni-Channel 124

Omni-Channel Customer Experience Chatbots e-support 124

Kustomer

NOVEMBER 4, 2020

Businesses in various sectors have already employed chatbots to better deliver on customer needs and improve the speed at which business can help consumers. billion by 2024. We’ll see businesses using chatbots to cut operational costs and streamline customer service processes. billion in 2019 to $9.4 Data, Data, and More Data.

Omni-Channel 52

Omni-Channel Customer Experience Chatbots e-support 52