InteractionMetrics

JANUARY 7, 2025

Looking back on 2024, one question stands out in the world of customer experience (CX): How do companies get to the bottom of their customers journeysand then use that knowledge to spark bottom-line success? Takeaways from the Customer Journey Mapping Roundtable Takeaway #1. Takeaway #3. Takeaway #4.

Customer Journeys 52

Customer Journeys Strategy Consulting B2B 52

InMoment XI

SEPTEMBER 17, 2024

As a matter of fact, 56% of customer service leaders said they plan to invest more into their customer journey, which would be a first-time investment for 45% of them. These investments highlight how crucial the customer journey is to a great customer experience and creating lifelong customer relationships.

Customer Journeys 195

Customer Journeys Net Promoter Score Self Service Touchpoint 195

InMoment XI

OCTOBER 23, 2024

Customer experience in banking refers to the thoughts, opinions, and feelings customers have about every interaction with your financial institution. From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business.

Banking 195

Banking Customer Experience Effort Score Financial 195

InMoment XI

JANUARY 9, 2024

Given these various interpretations, we can define the B2B customer experience as the cumulative impact of all interactions and experiences between your business and your business customers, at every touch point across the entire customer journey. Why is B2B CX Important?

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

InMoment XI

OCTOBER 30, 2024

Customers who feel valued are more inclined to renew policies and become loyal brand advocates. It improves customer satisfaction across all touchpoints. Quick, transparent, and efficient services reduce frustration and improve the customer journey. Be transparent with your customers. Accessed 10/17/2024.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

InMoment XI

NOVEMBER 22, 2024

Companies collect this data through surveys asking customers to rate their satisfaction, typically on a 1-5 scale. Tracking customer satisfaction helps you understand how to improve the customer journey. The right tool should pull and organize customer data from every relevant channel to provide accurate insights.

Tools 195

Tools Feedback Effort Score Net Promoter Score 195

eglobalis

JULY 31, 2024

With a unified view, companies can understand customer journeys better, predict future behaviours, and tailor interactions to individual needs, significantly enhancing the overall customer experience. Continuous Personalization Customers expect personalized interactions at every touchpoint.

Customer Experience 425

Customer Experience Social Media Analytics Chatbots 425

InMoment XI

DECEMBER 17, 2024

A customer experience manager determines, implements, and refines the customer experience strategy to ensure that all customer interactions with a company are seamless, satisfying, and aligned with the organizations values. Otherwise, your information silos stay intact and your customer journey remains fragmented.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

InMoment XI

NOVEMBER 21, 2024

Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention. For example, this analysis can reveal why a customer canceled their subscription to your service. Importance of Customer Analytics Customer analytics provides a blueprint for delivering exceptional customer service.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

InMoment XI

OCTOBER 24, 2024

When you can engage with customers across different platforms and see where those customers have contacted you and what they have said, you are more equipped to help them with their inquiries. Research shows that loyal customers are 64% more likely to make more frequent purchases from your business than regular customers.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

ECXO

DECEMBER 25, 2024

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. For businesses, this means the bar for customer experience (CX) is perpetually rising. Todays customers expect companies to: 1. Together, lets shine even brighter.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

InMoment XI

OCTOBER 14, 2024

The order in which you ask questions in your survey should be consistent with the customer journey. For instance, it doesn’t make sense to ask customers about the registration process after querying them on their post-purchase thoughts. Accessed 10/07/2024. Accessed 10/07/2024. Accessed 10/07/2024.

Survey 195

Survey How To Hospitality Feedback 195

InMoment XI

AUGUST 9, 2024

Customer Experience (CX) refers to the overall impression and perception a customer has about a company or brand based on their interactions throughout the entire customer journey. Regardless of your goals, there are steps you can take to build a solid foundation for your future customer experience initiatives.

Customer Experience 221

Customer Experience Customer Journeys Effort Score Net Promoter Score 221

InMoment XI

NOVEMBER 13, 2024

Pulling unstructured data from different sources helps you build a comprehensive dataset covering every touchpoint in the customer journey. For example, different sources may record customer names in different formats. 65 Customer Retention Statistics You Need to Know in 2024 ( [link] ). Accessed 11/07/2024.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

SEPTEMBER 19, 2024

So their end-to-end customer experience was a positive one because they felt their issue was resolved. End-to-End Customer Experience vs Customer Journey The difference between end-to-end customer experience and the customer journey is that one of them is business-focused while the other is customer-focused.

Customer Journeys 195

Customer Journeys Customer Experience Social Media Banking 195

ChurnZero

DECEMBER 6, 2024

The four pillars of an effective digital customer success program. At ChurnZeros ZERO-IN 2024 conference, speakers Alex Turkovic and Dan Ennis shared a new way to look at building a digital CS program. Digital customer success pillar 1: Journey map. From there, go back to your journey map.

Customer Journeys 52

Customer Journeys Customer Success Touchpoint Social Media 52

InMoment XI

OCTOBER 4, 2024

Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

InMoment XI

OCTOBER 8, 2024

Customer experience improvement refers to enhancing the interactions and overall satisfaction a customer has with your business across all touchpoints. This involves understanding customer needs and expectations, as well as any pain points they have in the customer journey , and working to address them.

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

CX University

DECEMBER 16, 2024

Golden Rule 5: Happy and Engaged Employees Fuel Experiences Research and practice-based evidence demonstrates that an engaged and happy employee population has a very positive impact on customer experiences and financial performance. Gallup , in its 2024 State of the Global Workforce report states that low engagement results in a cost of $8.9

Customer Journeys 52

Customer Journeys Culture Innovation Leadership 52

Horizon CX

APRIL 1, 2024

These characteristics may include: Customer-centric culture: The organization has a culture that is obsessed with the customer and focused on meeting their needs. Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand.

Customer Journeys 130

Customer Journeys Touchpoint Customer Centricity Competitive Advantage 130

InMoment XI

OCTOBER 9, 2024

From onboarding the customer to converting them into a loyal brand advocate, each step of the customer journey is an opportunity to learn how your customer views your business. Knowing how to collect customer feedback is crucial to delivering consistent value as a business and staying ahead of your competition.

Feedback 195

Feedback How To Social Media B2C 195

InMoment XI

APRIL 3, 2024

Digital experience (also called digital customer experience or abbreviated as DX ) is an extension of traditional customer experience. But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints.

Customer Expectations 195

Customer Expectations Meeting Customer Experience Touchpoint 195

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. What is CustomerGauge?

Customer Success 52

Customer Success Customer Journeys Multi-Channel NPS 52

DCX

NOVEMBER 17, 2024

If you’re considering diving into this space, make sure your customers know how their data’s being used—and that they’re cool with it. Your advanced CX move Think about how this tech could fit into your customer journey. Imagine mapping experiences to match emotional and cognitive states.

Social Media 52

Social Media Leadership Customer Centricity Tips 52

Lumoa

FEBRUARY 14, 2024

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

Strategy 195

Strategy Customer Experience How To Multi-Channel 195

SurveySensum

OCTOBER 31, 2024

According to Salesforce , 70% of customers say that if a brand understands individual customer needs and expectations, they are more likely to stay loyal to that brand.

Customer Engagement 52

Customer Engagement Engagement Social Media ROI 52

InteractionMetrics

NOVEMBER 21, 2024

Improving customer service is more crucial than ever in 2024. Research shows that customers are 2.4 This blog will explore how to improve customer service, common pitfalls to avoid, and metrics that ensure your efforts are on the right track. Ensure they have: Clear protocols for resolving common customer issues.

Customer Service 52

Customer Service Strategy How To Net Promoter Score 52

InMoment XI

FEBRUARY 7, 2024

According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. It’s a common struggle to effectively analyze this data, and then leverage it to optimize their customer experience (CX) efforts. Hotel customers expect top-tier, personalized experiences at every touchpoint.

Hotels 195

Hotels Guest Experience Travel Social Media 195

delighted

OCTOBER 3, 2024

Brands are leveraging customer data for personalized experiences Brands collect data at various touchpoints across the ecommerce customer journey. Consumers seek more flexible payment options The decision stage of the ecommerce customer journey is one of the most critical. billion between 2024 and 2029.

Ecommerce 93

Ecommerce Retail Trends Social Media 93

Lumoa

APRIL 28, 2024

Every interaction with your business has the power to build or damage the relationship with your customer – and can directly impact your revenue. 78% of customers have backed out of a purchase due to a poor customer experience (CX). More than 80% of business leaders see customer experience as a growing priority in 2024.

Self Service 195

Self Service Customer Journeys Multi-Channel Feedback 195

DCX

SEPTEMBER 29, 2024

-Mark Free Access to this week’s Premium DCX Links Edition is Courtesy of Frost & Sullivan Executive MindXchange October 20-23, Frost & Sullivan’s Customer Contact West 2024 is hitting Tucson, AZ, bringing together CX leaders for some real talk and genuine connections.

e-support 86

e-support Customer Centricity Apparel Leadership 86

Retently

AUGUST 15, 2024

Actionable Insights : The straightforward nature of CSAT surveys – often asking customers to rate their satisfaction on a scale of 1 to 5 – makes it easy for businesses to interpret the results and take actionable steps to improve customer experience. This makes them suitable for a wide range of scenarios.

Ecommerce 106

Ecommerce Retail Software Brands 106

InMoment XI

DECEMBER 7, 2023

It is an ongoing process that requires attention to customer feedback, continuous improvement, and a commitment to delivering value. It also involves collecting and connecting customer experience data from every touchpoint and channel for a complete view of the customer journey.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

Optimove

JANUARY 1, 2025

Then, 2024 was the year GenAI was integrated into marketing automation solutions. Omnichannel Integration Requires Human Intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline.

Marketing 52

Marketing Omni-Channel Touchpoint Innovation 52

rethinkCX

FEBRUARY 23, 2025

By mid-2025, we expect over 40% of leading brands to adopt AI tools that predict customer needs before theyre even expressed. Why It Matters Customers crave relevance. A 2024 study found that 71% of consumers expect personalized interactions, and 76% get frustrated when they dont receive them. digital-first onboarding).

Trends 52

Trends Customer Experience Omni-Channel How To 52

customer sure

DECEMBER 6, 2023

Don’t get us wrong, the notion of “customer experience” has always been an important factor for as long as goods and services have been traded in exchange for money, but as we head into 2024, we’re seeing more and more organisations investing in sophisticated, focused customer experience programmes - and rightly so, we reckon.

Customer Experience 62

Customer Experience Customer Journeys Social Media Healthcare 62

Optimove

AUGUST 5, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Navigating thousands of concurrent customer journeys in marketing is like managing a thousand flights at once and more. AI’s Role in Marketing: AI tools enable precise customer segmentation and personalized experiences. The same is true for marketers.

Customer Journeys 59

Customer Journeys Marketing Touchpoint Social Media 59