2024 Customer Service Training Loyalty Programs 
ShepHyken
NOVEMBER 3, 2024
Seven loyalty program types: Pick the perfect fit by Marcus Marius (Dynamic Business) Did you know that companies that invest in loyalty programs report up to a 40% increase in revenue? My Comment: I’ve written many articles about loyalty programs. You can read the press release here.
ShepHyken
OCTOBER 20, 2024
In a competitive marketplace, this hyper-tailored approach to marketing is the key to creating and keeping customers who love your brand. Personalization, consistency, fun, trust, and a loyalty program are what helps these brands create customer loyalty. Let’s learn from some of the best.
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ShepHyken
DECEMBER 16, 2024
Loyalty Programs Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyalty program must go beyond points, perks, and cash.
ShepHyken
JANUARY 26, 2025
Consumers Crave More Than Discounts From Loyalty Programs by John Pedini (Forrester) Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%). Most agree that loyalty programs make them feel more connected to the brand.
ShepHyken
SEPTEMBER 8, 2024
Nine Areas of Focus for Improved Customer Service Training by Rolling Stone Culture Council (Rolling Stone) Because they have direct interactions with customers on a daily basis, a company’s customer service team plays a large role in that organization’s success. Here are my top five picks from last week.
ShepHyken
APRIL 14, 2024
Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Loyalty Programs Should Encourage Competition.
ShepHyken
JUNE 17, 2024
My Comment: This article on customer loyalty appeared in an Australian and New Zealand jeweler magazine. In this article, you’ll read how some retailers are dealing with theft while not inconveniencing their customers. You don’t need to own a jewelry store to appreciate the ideas. Connect with Shep on LinkedIn.
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