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Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Over 90% of businesses today offer a loyalty program.
My Comment: As long as we’re talking about loyalty programs, how about we learn from some of the best, including Starbucks, Amazon Prime, Sephora Beauty, Expedia, and Grubhub? These brands have cracked the code of loyalty programs. Again, they are points and rewardsprograms that drive repeat business.
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