InMoment XI

DECEMBER 10, 2024

Invest in Customer Loyalty Strong customer loyalty is key to reducing churn. Besides improving customer experiences, you can encourage loyalty with rewards and incentives. A good loyalty program goes a long way toward strengthening relationships and increasing customer lifetime value. Accessed 12/09/2024.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

Optimove

DECEMBER 31, 2024

This post offers 25 insights for marketers eager to leverage AI for personalized customer journeys, build loyalty through multichannel consistency, and boost retention and revenue with data-driven, customer-centric strategies.

Customer Engagement 69

Customer Engagement Trends Engagement Loyalty Programs 69

Optimove

JANUARY 6, 2025

return to repurchase within three monthstarget this window to boost loyalty. Effective Strategies: Personalization, seamless post-purchase, loyalty programs, and omnichannel marketing drive customer retention. Read more about gamification in marketing. The difference is likely to be driven by product category (e.g.,

Fashion 59

Fashion Gamification Omni-Channel Loyalty Programs 59

Optimove

MARCH 13, 2025

Using 2022-2023 as the baseline (100%), the data highlights a steady upward trajectory, with bettor participation doubling in 2023-2024 and continuing to climb in 2024-2025. Regular Season: +100% in 2023-2024 compared to the baseline, surging to 260% in 2024-2025.

Sports 52

Sports Gamification Loyalty Programs Omni-Channel 52

DCX

DECEMBER 29, 2024

billion wearable tech superstar, has cracked the code on gamification. The big takeaway: Gamification works because it makes the boring stuff fun. Whether you’re designing a loyalty program or trying to jazz up your digital experience, take a page from Whoop’s playbook.

NPS 52

NPS Gamification Effort Score Customer Centricity 52

ShepHyken

FEBRUARY 18, 2024

They are often used interchangeably by businesses, but understanding the difference is crucial for businesses looking to thrive in 2024 and beyond. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup.

Customer Service 65

Customer Service Net Promoter Score Loyalty Programs Gamification 65

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52