Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. How the CX ROI Metrics Roadmap Works Gold : First, your CX team facilitates earnest use of customer experience insights for growth efforts: Products and services : new, upgrades, and lite versions.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

Gainsight

MARCH 31, 2025

According to Benchmarkits 2024 B2B SaaS Performance Metrics Benchmark Report , the average new customer CAC for B2B SaaS companies is $1.76, while the average expansion CAC is only $1.00. Referral and Loyalty Programs: Create referral incentives or loyalty discounts to encourage customers to expand their use of your services.

Customer Journeys 52

Customer Journeys Strategy Effort Score B2B 52

ShepHyken

JULY 15, 2024

In the current competitive marketplace, however, the key to sustainable growth and success lies in building brand loyalty through emotional connection, a connection between brand and customer that goes beyond promotional tactics. Customer loyalty programs are often marketing programs offering discounts and perks for repeat business.

Customer Service 85

Customer Service Return on Investment Loyalty Programs Employee Experience 85

InteractionMetrics

JANUARY 7, 2025

Looking back on 2024, one question stands out in the world of customer experience (CX): How do companies get to the bottom of their customers journeysand then use that knowledge to spark bottom-line success? A Disconnected Loyalty Program: Starbucks Rewards lacked integration with digital touchpoints, reducing engagement.

Customer Journeys 52

Customer Journeys Strategy Consulting B2B 52

SurveySensum

DECEMBER 4, 2024

By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customer acquisition and increased revenue. Suggested Read: Understand NPS Impact on Revenue and ROI. According to the extensive research done by Satmetrix in 2024, the industry average NPS in financial services is 73.

Banking 52

Banking NPS Financial Net Promoter Score 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

BirdEye

DECEMBER 8, 2023

7 online carpet cleaning marketing ideas Apart from using digital marketing tools, here are seven carpet cleaning marketing ideas you can implement in 2024: 1. This precision enhances the effectiveness of your marketing for carpet cleaners, driving the ROI. Drives revenue growth efficiently. Optimize your website for local search 2.

Tips 59

Tips Strategy Marketing Social Media 59