InMoment XI

NOVEMBER 18, 2024

By understanding customer motivations, your business can make decisions that lead to higher customer satisfaction , loyalty, and profitability. It also reveals revenue-driving behaviors, which can be valuable information for customer loyalty programs. Accessed 11/13/2024. References HubSpot.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

ShepHyken

DECEMBER 16, 2024

Qualtrics fourth annual Consumer Experience Trends report reveals the stakes: despite fewer negative interactions, consumers are quicker to cut spending after bad experiences, while trust, loyalty, and satisfaction have all fallen over the last year. Not doing so is a risk to the long-term survival of your company! My Comment: A new metric?

Loyalty Programs 62

Loyalty Programs Customer Service Contact Center Loyalty 62

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. AI-Enhanced Segmentation : AI-driven segmentation ensures hyper-relevant campaigns, reducing unsubscribe rates by 20%.

Customer Engagement 69

Customer Engagement Trends Engagement Loyalty Programs 69

InMoment XI

OCTOBER 3, 2024

This is a key indicator of your organization’s customer loyalty and success in building lasting customer relationships. Implement Loyalty Programs Implementing a loyalty program can be one of the most effective customer retention strategies that your organization invests in. Accessed 9/19/2024. Google Cloud.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

ShepHyken

JANUARY 26, 2025

The Gist, as it is referred to in the article, is that CXOs help align initiatives throughout the company, companies led by a CXO see stronger customer loyalty and profitability, and the CXO helps eliminate departmental barriers and help implement the right CX technologies and solutions.

Net Promoter Score 66

Net Promoter Score Loyalty Programs Customer Service Effort Score 66

Optimove

JANUARY 6, 2025

This post will show the value of multi-time customers and give tips on driving customer loyalty and increasing profits. return to repurchase within three monthstarget this window to boost loyalty. Effective Strategies: Personalization, seamless post-purchase, loyalty programs, and omnichannel marketing drive customer retention.

Fashion 59

Fashion Gamification Omni-Channel Loyalty Programs 59

InMoment XI

OCTOBER 8, 2024

Some of the benefits of improving customer experience include: Increased Customer Loyalty When you have a consistently positive customer experience, you will create loyal customers. But, by improving customer experience, you will have no problem achieving these customer milestones and increasing customer loyalty.

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

InMoment XI

OCTOBER 4, 2024

As a result, businesses gain valuable insight into customer expectations, which guides strategy on boosting retention and loyalty. Here is how customer experience management helps make that possible for you: It enhances customer retention and loyalty. It helps enhance customer loyalty. Accessed 9/25/2024.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Optimove

MARCH 13, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: With bettor participation skyrocketing, now is the time for gaming operators to refine their engagement and retention strategies to maximize revenue and long-term customer loyalty. Playoffs: +88% in 2023-2024 compared to the baseline, reaching 223% in 2024-2025.

Sports 52

Sports Gamification Loyalty Programs Omni-Channel 52

DCX

DECEMBER 1, 2024

CX leaders who focus on human connection—whether through smart tech, distinctive spaces, or customer-focused strategies—are the ones who will shine and earn loyalty over time. Pick one area—like email, loyalty programs, or chatbot interactions—and find a way to make it more personal and unexpected.

Fashion 52

Fashion Culture Trends Connections 52

DCX

DECEMBER 29, 2024

Whether you’re designing a loyalty program or trying to jazz up your digital experience, take a page from Whoop’s playbook. Personalized experiences aren’t just nice—they’re what everyone expects now. The big takeaway: Gamification works because it makes the boring stuff fun.

NPS 52

NPS Gamification Effort Score Customer Centricity 52

InMoment XI

FEBRUARY 7, 2024

According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Travel Trends 2024. ( [link] ). This will only continue as the technology evolves.

Hotels 195

Hotels Guest Experience Travel Social Media 195

delighted

OCTOBER 3, 2024

Not only do consumers benefit from subscribing, earning loyalty points and member discounts, brands also win with subscriptions that create recurring, predictable revenue that helps them continue to grow. Loyalty programs level up with personalization Loyalty programs themselves aren’t a new trend in the world of ecommerce.

Ecommerce 93

Ecommerce Retail Trends Social Media 93

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

Net Promoter Score 76

Net Promoter Score Loyalty Programs Customer Service Ecommerce 76

ShepHyken

SEPTEMBER 8, 2024

a customer engagement platform, has released new research emphasizing the critical role of effective listening in enhancing brand loyalty and customer satisfaction. Returns: The Silent Killer of Profits or a Tool to Build Customer Loyalty? My Comment: If you have a loyalty program, this article is for you.

Customer Service 85

Customer Service Self Service Loyalty Programs Customer Service Training 85

ShepHyken

SEPTEMBER 15, 2024

Guide To Loyalty Programs For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.

Self Service 85

Self Service Loyalty Programs Customer Service Airlines 85

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

Loyalty Programs 73

Loyalty Programs Customer Service Self Service e-support 73

ShepHyken

JUNE 17, 2024

Consumer Insights: Customer Loyalty Has Changed by Anastasia Lloyd-Wallis (Jeweller) There’s been a significant shift in the focus of loyalty in the retail sector. My Comment: This article on customer loyalty appeared in an Australian and New Zealand jeweler magazine. In essence, they’re becoming brand advocates.

Customer Service 85

Customer Service Retail Competitive Advantage Loyalty 85

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

Customer Service 71

Customer Service Loyalty Programs Contact Center Financial 71

ShepHyken

MARCH 25, 2024

Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyalty programs.

Hotels 82

Hotels Loyalty Programs Customer Service Hospitality 82

ShepHyken

JUNE 30, 2024

Eliminate Inconveniences For Your Customers With These 5 Tips by Brittany Hodak (Brittany Hodak) When it comes to creating an exceptional customer experience, businesses often focus on the big gestures – impressive loyalty programs, flashy gifts, and over-the-top service at one or two big moments. And, its customers are loyal.

Customer Service 82

Customer Service Retail Customer Retention Loyalty 82

CSM Magazine

MARCH 28, 2025

The 2024 digital marketing trends study by Deloitte noted greater customer application experimentation leveraging blockchain, albeit at different adoption rates per industry. According to Electric Capitals 2024 developer report, Solana is in the top three for active developers.

Customer Service 52

Customer Service e-support CRM Case Study 52

Optimove

DECEMBER 11, 2024

Five essential tips for enhancing current customer loyalty include using historical data, giving your existing customers VIP treatment, increasing conversions, being emotional, and being attentive. a discount on their first purchase or enrollment in a loyalty program). city populates from zip code, state dropdown lists, etc.).

e-support 52

e-support Loyalty Programs Social Media Loyalty 52

Retently

JANUARY 25, 2023

It’s still challenging to prove the value of that investment as opposed to customer acquisition; however, the game is clearly changing, prompting ecommerce brands to cherish their most valuable asset – customer loyalty. Ecommerce marketing needed to evolve, prioritizing retention and customer loyalty more than ever. With over 1.8

Ecommerce 31

Ecommerce Loyalty Programs Advertising Loyalty 31

ShepHyken

AUGUST 11, 2024

The experience a company provides is often as important as its products or services when it comes to customer satisfaction and loyalty. My Comment: A good loyalty program helps drive repeat business and, according to the author of the article, is a good strategy for referrals and recommendations. But there’s more.

Self Service 85

Self Service Customer Service Loyalty Programs Travel 85

ShepHyken

OCTOBER 6, 2024

7 Ways to Boost Customers’ Emotional Connection and Loyalty with Your Brand by Annette Franz (MarTech) Loyalty. That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. Brand Loyalty Is Lagging. What’s emotion got to do with it?

Customer Service 79

Customer Service Loyalty Programs Loyalty Rewards Programs 79

Optimove

NOVEMBER 26, 2024

It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue. Many CRM programs, especially post-purchase journeys, often begin with a single channel. Timely messages tied to customer milestones, such as loyalty anniversaries or birthdays.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

ShepHyken

FEBRUARY 25, 2024

4 Reasons Why Your Customer Service Is About to Get a Whole Lot Better in 2024 by Mike Murchison (Entrepreneur) When it comes to AI and customer service, we’re going to see a virtuous cycle in 2024. Making the program attractive and valuable to your customers is key. Of course, there’s more to this article.

Customer Service 65

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 65

ShepHyken

FEBRUARY 4, 2024

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

Customer Service 65

Customer Service B2B Loyalty B2C 65

ShepHyken

FEBRUARY 18, 2024

They are often used interchangeably by businesses, but understanding the difference is crucial for businesses looking to thrive in 2024 and beyond. Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase.

Customer Service 65

Customer Service Net Promoter Score Loyalty Programs Gamification 65

Optimove

AUGUST 20, 2024

The report includes a dozen recommendations for sportsbook operators for the 2024-2025 NFL season. – 84% of bettors plan to bet on games in the 2024-2025 season, compared to 70% last year. This underscores the need for sportsbooks to optimize their engagement and loyalty programs. Download the report.

Loyalty Programs 59

Loyalty Programs Report Trends Groups 59

Gainsight

MARCH 31, 2025

According to Benchmarkits 2024 B2B SaaS Performance Metrics Benchmark Report , the average new customer CAC for B2B SaaS companies is $1.76, while the average expansion CAC is only $1.00. Referral and Loyalty Programs: Create referral incentives or loyalty discounts to encourage customers to expand their use of your services.

Customer Journeys 52

Customer Journeys Strategy Effort Score B2B 52

ShepHyken

JANUARY 21, 2024

My Comment: We open this week’s Top Five roundup with four experts from Gartner who share their thoughts about the top three customer service and support trends for 2024. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too.

Customer Service 63

Customer Service Self Service Trends Hotels 63

ECXO

JANUARY 30, 2024

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. While these are necessary, they are often not sufficient in driving customer loyalty and repeat purchases. Brand Transparency: Honesty and transparency can evoke feelings of trust and loyalty.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

ShepHyken

MAY 13, 2024

6 Must-Haves for Your Restaurant’s Loyalty Program by Cherryh Cansler (Fast Casual) Noodles and Co, Mooyah, Clutch Coffee and Hyve execs discuss why successful loyalty platforms feature 1. My Comment: You will want to read this article if you own a restaurant and have a loyalty program. Ease of use.

Customer Service 76

Customer Service Loyalty Programs Customer Retention Metrics 76