Forrester's Customer Insights

AUGUST 1, 2024

B2B marketing leaders ae no strangers to stretching budgets. As they head into a new planning cycle, our research will help them know where to focus for optimal results.

B2B 37

B2B Marketing Customers 37

Forrester's Customer Insights

AUGUST 13, 2024

As portfolio marketing and product management leaders head into budget planning season, use these four action items to guide your work.

Marketing 36

Marketing Management Customers B2B 36

Forrester's Customer Insights

AUGUST 7, 2024

Forrester’s Budget Planning Survey, 2024, uncovers a dual narrative for marketers in the coming year: The challenge lies in managing tight budgets but also in the dichotomy of needing to invest in recent technology- and process-related advancements to stay relevant. Strategic budget divestment is required in this environment.

Survey 34

Survey Technology Marketing Management 34

Comm100

NOVEMBER 23, 2022

The chatbot market is witnessing growth due to increasing demand for messenger applications and the growing adoption of consumer analytics by various businesses worldwide. For customer service queries needing a detailed response, this means more agent attention where it’s needed most. Proactive customer engagement takes off. “By

Trends 221

Trends Customer Service Chatbots Omni-Channel 221

Forrester's Customer Insights

JULY 18, 2024

Our Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.

B2B 43

B2B Trends Technology Marketing 43

Forrester's Customer Insights

SEPTEMBER 23, 2021

With firms continuing to build and enhance applications, and with developers embracing new ways of building applications that improve speed to market and enrich […].

Marketing 26

Marketing Tools Trends Management 26

Think Customers

JUNE 24, 2024

Only 7% of consumers feel experiences have gotten much better over the past year, while 55% say they have gotten worse, according to CCW Digital’s 2024 June Market Study. This aligns with new CMP research that cited “creating a frictionless customer experience” as the top priority among global customer contact and CX leaders.

Conference 59

Conference Technology Meeting Contact Center 59

Alida

JULY 17, 2017

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. Understand your customers’ varied profiles and needs. Stop using spam surveys.

Customer Experience 172

Customer Experience Hotels Survey Loyalty Programs 172

Forrester's Customer Insights

JULY 29, 2020

The drivers of the future are evolutions of the past – some playing out now, others that will be far more prominent by 2025 and table stakes by 2030. […]. Forrester’s view on the future of banking is here – examining the changes that we expect to play out over the next decade of retail banking.

Banking 71

Banking Retail Virtual Agent Financial 71

Lumoa

JUNE 9, 2020

Just as with customer experience in every other business segment, eCommerce customer experience is growing increasingly important in our current economic climate. The eCommerce market is expected to grow by 11 trillion dollars between 2021-2025. One of the best ways is to create a company-wide customer journey map.

Ecommerce 208

Ecommerce Customer Experience Customer Journeys Feedback 208

C Space

DECEMBER 3, 2021

Michael Müller, Director Global Brand Strategy, Customer Insights, Audi. As a global player, we at Audi manage over 100 markets worldwide; a highly complex ecosystem. By 2025, we are going to have more than 20 all-electric models and expand our PHEV portfolio. Empathy and Agility in a Changing Landscape.

Automotive 52

Automotive Brands Software Innovation 52

Forrester's Customer Insights

FEBRUARY 18, 2020

labor force will be run by 18 to 35-year-olds by 2025, many studies (like this […]. And becoming more responsible for making purchase decisions while on the job. Whether you believe projections that most of the U.S.

Study 59

Study B2B Customer Insights Customer Engagement 59

Alida

OCTOBER 15, 2017

There’s never been a more crucial time for brands to keep a finger on the pulse of changing customer needs – or risk falling behind the pack. . At CX and the City over one hundred customers, insights, marketing and CX professionals across 5 countries joined us in Singapore to explore the future of customer relationships in Asia Pacific.

Groups 100

Groups Competitive Advantage Customer Journeys Feedback 100

Think Customers

JULY 29, 2022

Insights into what customers want and need are more important than ever as the economy and market conditions change. Businesses are eager to unlock insights that can help them adapt to change and reengage customers.

Data 59

Data Apparel Automotive Tourism 59

Optimove

MAY 4, 2023

Leverage location-based marketing A location-based mobile marketing strategy can help deliver hyper-personalized, high-value micro-moments to users in-store, near a competitor store, or at home on a laptop. That’s when marketers create segments of users visiting competitive locations to convert them into customers.

Video 52

Video Social Media Connections Comparison 52

Kustomer

NOVEMBER 4, 2020

It’s no secret that AI is transforming the way businesses interact with their customers. Microsoft predicts that by 2025 as many as 95% of customer interactions will be through AI. Sales and CX teams are using business VoiP services equipped with AI to quickly address customer queries and improve their communication.

Omni-Channel 124

Omni-Channel Customer Experience Chatbots e-support 124

Currency Alliance

JANUARY 18, 2021

How much must they know by 2025 to not become a commodity? Companies will also need to improve the methods they use for capturing it, and – most important – the infrastructures/methods to reliably extract accurate customer insights that improve engagement.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

ECXO

JULY 10, 2024

Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction.

Metrics 361

Metrics Analysis Feedback NPS 361

eglobalis

JULY 2, 2024

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 400

NPS Feedback Net Promoter Score B2C 400

Kustomer

NOVEMBER 4, 2020

It’s no secret that AI is transforming the way businesses interact with their customers. Microsoft predicts that by 2025 as many as 95% of customer interactions will be through AI. Sales and CX teams are using business VoiP services equipped with AI to quickly address customer queries and improve their communication.

Omni-Channel 52

Omni-Channel Customer Experience Chatbots e-support 52

Currency Alliance

DECEMBER 1, 2020

The integral design of a loyalty program and the value it delivers customers has not changed much in the past 20 years, largely because the supporting infrastructure has remained the same. Winning loyalty programs in 2025. Customer singular. Ultimately it will be the customer who decides which is the winning model.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. informing the customer more often about how the repair is proceeding) Only after you have acted on feedback, customer experience processes are developing.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

West Monroe

JANUARY 25, 2022

Banks need to build a revenue model that offers advanced customer segmentation, early-stage opportunity identification, early detection of significant cross-sell opportunities, and pre-defined sales targets supported by work plans that make sense. For many, banks underestimated the pace at which they need to adapt to meet market demands.

Banking 52

Banking Financial Trends Multi-Channel 52

Think Customers

JULY 25, 2024

Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction.

Metrics 40

Metrics Analysis Feedback NPS 40

West Monroe

NOVEMBER 13, 2022

Well-coordinated go-to-market teams, equipped with insight, can deliver more The concept of RGM is about aligning all go-to-market processes and teams that contribute to revenue generation—marketing, sales, service, product development, finance, and others—and equipping them with consistent, timely, and relevant insights.

Strategy 52

Strategy Management Sales Government 52

West Monroe

NOVEMBER 13, 2022

Well-coordinated go-to-market teams, equipped with insight, can deliver more The concept of RGM is about aligning all go-to-market processes and teams that contribute to revenue generation—marketing, sales, service, product development, finance, and others—and equipping them with consistent, timely, and relevant insights.

Strategy 52

Strategy Management Sales Government 52

West Monroe

NOVEMBER 13, 2022

Well-coordinated go-to-market teams, equipped with insight, can deliver more. The concept of RGM is about aligning all go-to-market processes and teams that contribute to revenue generation—marketing, sales, service, product development, finance, and others—and equipping them with consistent, timely, and relevant insights.

Strategy 52

Strategy Management Sales Government 52

Currency Alliance

DECEMBER 17, 2019

Customers are now in control. That is precisely where effective loyalty marketing can give a brand better differentiation. The best way to keep customers engaged is by delivering good value, a good experience, and trusting them to make wise, informed decisions. Little customer passion exists for transactions.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

SmartKarrot

DECEMBER 9, 2020

To deliver a great customer experience, it is necessary to invest in relationship marketing. With that, you will be able to deliver a personalized experience across the customer journey. For 2021, the game-changer will be customer experience. Here are some trends that will shape customer experience in 2021.

Trends 22

Trends Customer Experience Self Service Omni-Channel 22

Currency Alliance

FEBRUARY 10, 2021

The scale of your business may (or may not) allow you to create billions in additional enterprise value from loyalty marketing, but this discipline should be contributing between 10% and 30% of your recurring EBITDA, and probably have lower cost in accelerating earnings than almost any other part of the business.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. South Africa is a much more competitive market. That’s a shame.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52