Remove 2025 Remove Gamification Remove Loyalty Programs Remove Measurement
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. Both groups of technologies can be utilized to make analytics more actionable.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.