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Back to the Future: Acquisition Marketing Needs to Evolve

Optimove

Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing. How can marketers lead their companies through online advertising’s ROI crisis? Welcome to 2027.?.

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How to Evaluate Call Center Software Vendors for Customer Data Platform Solutions

NobelBiz

billion by 2027, at a Compound Annual Growth Rate (CAGR) of 32.4% By considering the long-term benefits and potential ROI, you can make a more informed decision about whether a particular vendor’s solution is worth the investment. According to ResearchAndMarkets , 2018, the CDP market was valued at $2.4

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Top 10 HR Management Software | HR Tools

SurveySparrow

billion by 2027. So that they can invest more time in strategic planning, so if the HR software you use doesn’t have an easy to use interface, then it will be hard for them to navigate. What’s the return on investment? The global human resource management market is expected to reach USD 38.17

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Real value, real time: Production AI with Amazon SageMaker and Tecton

AWS Machine Learning

Businesses are under pressure to show return on investment (ROI) from AI use cases, whether predictive machine learning (ML) or generative AI. ROI isn’t just about getting to production—it’s about model accuracy and performance. Global ecommerce fraud is predicted to exceed $343 billion by 2027.