Remove 2028 Remove Customer Expectations Remove Loyalty Programs
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NRF show report: Retail’s future is built on data

Think Customers

Technology as a tool, not an endgame Personalization was a hot topic at NRF as customers expect shopping experiences to feel tailored to their unique needs. Many companies spoke about harnessing the power of data to better understand customers habits and preferences. In 2025, 37% of U.S.

Report 52
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Top 10 ecommerce trends shaping online retail in 2024

delighted

Sustainability-minded consumers lean into the resale economy With more consumers shopping with sustainability in mind, brands are focusing on how to cater to this cohort of customers: whether that be through selling secondhand items or simply shopping from brands with more sustainable business practices.