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Announcing the CRM waves – and how to use them

Forrester's Customer Insights

The global customer relationship management market is projected to grow from $63.91 billion by 2029, at a CAGR of 12.5%. This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity.

CRM 48
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Poor Change Management Kills CRM Success — Here Is How To Get It Right

Forrester's Customer Insights

Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. billion by 2029, at a CAGR of 12.5%. Eighty-two percent of enterprises use CRM. It is valued at $63.91 billion today and projected to grow to $145.79 Yet when I surveyed hundreds of business and IT […].

CRM 48
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Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation 

Optimove

Up your mobile marketing game with this guide Download Now Why it Matters: When marketers are charged with improving customer acquisition and conversion through social media campaigns, but have limited access to data and budget, the task can be impossible. billion by 2029, according to Statista , where online review was $2.52