Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation
Optimove
JULY 24, 2024
The challenges: data access, budget limitations, technology resistance The team was faced with some key challenges, including multiple siloed systems that were limiting access to data, and that online engagements were not prioritized for budget nor for new technology adoption. Online lotteries in the US are projected to grow from $5.74
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