Are you ready for MadTech? 3 tips to help you prepare
ECXO
MAY 15, 2023
As advertisers collect data through more advertising outlets and channels, they merge it with analytically infused customer journeys. Futurum’s Experience 2030 report hammers home the importance of this data when it comes to customer experience. The result? More MadTech business cases that are higher in scale and complexity.
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