2030 Consumers Innovation 
ECXO
JUNE 20, 2023
It can be more important than innovation or market dominance. Price and quality matters but consumers and buyers are increasingly making decisions driven by values-based preferences aligned with customer experience. How does a shared purpose and values help you harness creativity, innovation, skill and commitment?
InMoment XI
FEBRUARY 9, 2024
It’s driven, in part, by product innovation. At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Research from Deloitte found that 69% of consumers are more likely to buy from a brand that delivers personalized experiences. Instead, many consumers do both.
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TechSee
NOVEMBER 13, 2017
” On a cold mid-winter morning in 2030, I’m snarling at Gareth as the robot scans my espresso-maker. ” Wow, 2030 Me, a delay of a whopping five minutes. “Gareth! His chest screen displays details about the internal adjustments he’s about to make, adjustments that his display told me to make weeks ago.
West Monroe
JUNE 13, 2022
Sixty-four percent of consumers now view manufacturing as innovative , up from 39% five years ago. Manufacturers need to think beyond the challenges of 2022 and invest in the workforce of 2030. Define who you will be in 2030. These eight steps can help them do just that. Update your approach to skills/talent development.
Think Customers
MARCH 2, 2020
Their report, “ Learning from consumers: How shifting demands are shaping companies circular economy transition ,” stated that 61 percent of consumers would be less likely to buy from companies with poor environmental practices and less than half under the age of 34 would boycott food companies that fail to address environmental concerns.
Currency Alliance
DECEMBER 7, 2021
Innovation by retailers during the past 20 months has also ramped up customers’ expectations. But now, consumers are more likely to demand that their favorite brands serve not only a functional need, but also a symbolic one in aligning with their beliefs and values. Tools like AI will deliver more capabilities at ever-reducing cost.
Strativity
MARCH 7, 2023
ChatGPT is a giant leap forward in Al ; capabilities we didn’t expect to see before 2025 or 2030 are available today. As ChatGPT remains in the zeitgeist as ghost writer , exam taker , and creative director , it’s important for brands to acknowledge this wholly new consumer interaction point.
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