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Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest

eglobalis

From left to right: Brent, Ricardo, Paul, and Ray! A perfectly tiered photo with Ray standing the highest. Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025 , hosted by the venerable “Godfather of CRM” Paul Greenberg and Brent Leary , an incredible team working together.

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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

In a world where value is defined relative to the bottom line, its easy for call centers to come under scrutiny when it comes time for budget allocation. Part of that is just the nature of the business, with primary use cases revolving around KPIs weighed down by negative connotationsmetrics like problem resolution rates, customer effort scores, and churn.

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Multi-Location Review Management: A Guide for Growing Businesses

InMoment XI

Too often, growing retail businesses end up with a growing image problem. By the time a company has dozens or even hundreds of locations, many processes have become standardized and efficient. But not everything that worked well with just a handful of stores scales as effectively as company leaders hope. One of those complexities is what to do about all the online reviews streaming in.

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The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience Hey everyone! After a couple of weeks of holiday bliss, Im back and ready to dive into sharing more knowledge about one of my favorite topics: customer experience. I hope your holiday season was as refreshing and fun as mine and that youre kicking off 2025 feeling energized and ready to tackle whatever comes your way!

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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[Experience Action Podcast] Inclusive Communications and Training

Experience Investigators by 360Connext

What if your training methods could bridge cultural divides and turn challenges into opportunities for growth? Join me, Jeannie Walters, as we unravel the complexities of creating an inclusive and accessible customer experience that caters to the diverse needs of your team. This episode contains insights into overcoming literacy and tech barriers with empathy, transforming potential roadblocks into pathways for success.

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Why Your AI Marketing Strategy Is Failing (And How to Fix It)

C3Centricity

The promise of AI in marketing has never been greater! But ifyou’re like most CPG CMOs, your AI investment isn’t delivering the promised returns. IDC’s latest Worldwide Artificial Intelligence Spending Guide shows that the global AI software market is expected to reach $251.4B by 2027, far exceeding earlier projections. However, most organisations are seeing disappointing returns on their AI investments. ( Source ) This is confirmed by McKinsey’s 2023 State of AI report ,

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How to Use Contact Center Speech Analytics

Calabrio

Customer Interaction Analytics How to Use Contact Center Speech Analytics Share Speech analytics solutions gather insights into the performance of contact centers and other operating areas within an enterprise.These solutions analyze recorded conversations, which means that they know what is happening in the contact center and can often identify what needs to be done to resolve the issues.

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How user-centric are you? Probably not enough.

Alida

Dr.

Tips 130
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Lesson #7 Revisited: CX Is Not the Same as Customer Service—AI Is Transforming Both

PeopleMetrics

In Listen or Die , I emphasized that customer service (CS) and customer experience (CX) are not interchangeable. But they often are thought of as the same. CS focuses on helping customers solve problems or answer questions, while CX encompasses every interaction a customer has with your companywhether its browsing your website, using your product, or contacting support.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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[Experience Action Podcast] CX Pulse Check – January 2025

Experience Investigators by 360Connext

It’s time for the first CX Pulse Check of 2025. Special guest co-host Andrew Carothers, CCXP, joins Jeannie Walters to discuss the evolving landscape of customer experience in 2025, highlighting innovative strategies by companies like AT&T and Samsung alongside challenges posed by automation, as seen in the Waymo incident. The discussion emphasizes the need for empathy, proactive engagement, and a comprehensive understanding of customer journeys to foster loyalty in a competitive marke

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12 Local SEO Challenges Grocery Stores Experience and How To Overcome Them

InMoment XI

For enterprise grocery businesses with hundreds or even thousands of individual stores, local SEO is tricky business. Maintaining an effective online presence is crucial for increasing foot traffic and online visibility. But manually keeping every listing on every site and service up to date is challenging with a single store. Scaled up to hundreds or thousands, it starts to seem impossible!

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How to Use Contact Center Speech Analytics

Calabrio

Customer Experience How to Use Contact Center Speech Analytics Share Speech analytics solutions gather insights into the performance of contact centers and other operating areas within an enterprise.These solutions analyze recorded conversations, which means that they know what is happening in the contact center and can often identify what needs to be done to resolve the issues.

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Secure a generative AI assistant with OWASP Top 10 mitigation

AWS Machine Learning

A common use case with generative AI that we usually see customers evaluate for a production use case is a generative AI-powered assistant. However, before it can be deployed, there is the typical production readiness assessment that includes concerns such as understanding the security posture, monitoring and logging, cost tracking, resilience, and more.

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The Evolving Retailer's Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Lesson #5 Revisited: You’ve Got to Know and Use NPS—Even in the Age of AI

PeopleMetrics

Net Promoter Score (NPS) has been a cornerstone of Voice of the Customer (VoC) programs for decades. As I wrote in Listen or Die in 2017, NPS is simple, powerful, and universally understooda trusted measure of how well youre building loyalty among your customers. Fast forward to 2025, and while AI has revolutionized how we collect and analyze customer feedback, one truth remains: NPS isnt going anywhere.

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On the other hand, maybe AI will NOT kill CX

Zeisler Consulting

I wrote the other day about what I thought was a conclusion drawn about the impact of automation and AI and all that stuff on CX, from a conversation Id had with a colleague. Briefly, I noticed that , absent the incentive of increased costs (tied to increased Customer interactions, which, with automation would now not need costly humans to handle), the new technology would actually decrease CX in the long run because brands would be less driven to address the root causes of issues.

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AI Reasoning Explained: Smarter Interactions, Better Results

TechSee

Artificial Intelligence (AI) is more than just automation; it’s about making smart decisions. That’s where AI Reasoning comes into play. Reasoning enables machines to think, learn, and make decisions based on data, experience, and context. In this blog post, I’ll explain what Reasoning is, why it matters in customer service, and how it elevates customer experiences.

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Convenience Is King: Creating Experiences and Crafting Products for Today’s Customer

ShepHyken

Ive written about creating convenient, frictionless experiences many times in the past, and I will continue to do so in the future as it may be one of the most important customer experience strategies in our arsenal of tactics for getting customers to come back again and again. As humans, we love convenience, and were willing to pay for it. In our annual CX research (sponsored by RingCentral ), we found that 70% of customers felt convenience was so important that they would pay more if conveni

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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Introducing multi-turn conversation with an agent node for Amazon Bedrock Flows (preview)

AWS Machine Learning

Amazon Bedrock Flows offers an intuitive visual builder and a set of APIs to seamlessly link foundation models (FMs), Amazon Bedrock features, and AWS services to build and automate user-defined generative AI workflows at scale. Amazon Bedrock Agents offers a fully managed solution for creating, deploying, and scaling AI agents on AWS. With Flows, you can provide explicitly stated, user-defined decision logic to execute workflows, and add Agents as a node in a flow to use FMs to dynamically inte

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YouTube Audit: Essential Steps for Channel Growth and Optimization

Brandwatch CX

Boost your YouTube channel's performance with our essential audit guide. Identify areas for improvement and take actionable steps today! Read more.

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Why Every Entrepreneur Needs a Solid Grasp of Business Analytics

Joe Rawlinson

In todays fast-paced business landscape, entrepreneurs must make decisions quickly and accurately to stay ahead of their competition. However, many entrepreneurs rely on intuition rather than leveraging dataa costly mistake in a data-rich era. Without a clear understanding of business analytics, entrepreneurs risk making decisions that may harm growth and profitability.

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Transforming CX in 2025: Key Contact Center Trends You Need to Know

Upstream Works

Discover the top contact center trends for 2025, from AI's impact to mastering omnichannel and hyper-personalizing customer interactions. The post Transforming CX in 2025: Key Contact Center Trends You Need to Know appeared first on upstreamworks.com.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Building Better Loyalty Programs Through Great Customer Experience with Aleksander Kaczmarek

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What role do loyalty programs play in enhancing customer engagement? How can companies leverage loyalty programs to generate additional revenue? Can loyalty programs drive repeat business without sacrificing the quality of customer experience? How can technology help create a seamless customer experience within a loyalty program?

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How Cato Networks uses Amazon Bedrock to transform free text search into structured GraphQL queries

AWS Machine Learning

This is a guest post authored by Asaf Fried, Daniel Pienica, Sergey Volkovich from Cato Networks. Cato Networks is a leading provider of secure access service edge (SASE), an enterprise networking and security unified cloud-centered service that converges SD-WAN, a cloud network, and security service edge (SSE) functions, including firewall as a service (FWaaS), a secure web gateway, zero trust network access, and more.

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How to Create a YouTube Channel: A Simple Guide for Beginners

Brandwatch CX

Learn how to create a YouTube channel from scratch with this straightforward guide for beginners.

How To 84
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A Guide to Customer Communication Management

Joe Rawlinson

A key aspect of business is managing how companies talk to their customers. Businesses everywhere now understand that keeping their customer interactions consistent, personalized, and in line with regulations is essential for doing well. To put it simply, a customer communication management (CCM) system covers all the strategies, procedures, and technologies used to create a connection between a company or business and the people who buy from them.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Discover How FireKeeper’s Reduced Churn by 4% with Optimove

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 76
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Top 5 Customer Service & CX Articles for Week of January 26, 2025

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Verizon Customer Chief Talks Retail Customer Experience: It’s All About Personalization by Judy Mottl (Retail Customer Experience) Brian Higgins, chief customer experience officer at Verizon, offers insight on Verizons CX strategy and what makes for a rewarding, comp

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Video security analysis for privileged access management using generative AI and Amazon Bedrock

AWS Machine Learning

Security teams in highly regulated industries like financial services often employ Privileged Access Management (PAM) systems to secure, manage, and monitor the use of privileged access across their critical IT infrastructure. Security and compliance regulations require that security teams audit the actions performed by systems administrators using privileged credentials.

Analysis 101