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She has everything; from outdoor gear to athletic apparel and fitness equipment. Turns out, her customers aren’t fully aware of the fitness equipment category because most of your marketing efforts were focused on outdoor gear and athletic apparel! So, she decided to do a Product Discovery Survey to get to the bottom of it.
Example: A global apparel company deployed an immediate, behavior-based request for feedback upon seeing an unexpected and severe drop off at a certain moment in the purchase funnel. We live in an omnichannel world that requires a single view of the customer, one that transcends individual touchpoints. Journey-centric analysis.
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