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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Open-ended) That is why you must collect customer feedback at all touchpoints across the customer journey. This will help you identify touchpoints with the friction, take the required action, and improve the overall retail experience. She has everything; from outdoor gear to athletic apparel and fitness equipment.
Example: A global apparel company deployed an immediate, behavior-based request for feedback upon seeing an unexpected and severe drop off at a certain moment in the purchase funnel. We live in an omnichannel world that requires a single view of the customer, one that transcends individual touchpoints.
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