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Offering a guest checkout option can prevent frustration and reduce abandonmentrates. Simplify Returns Set up a clear return policy and make the process easy. Heres how: Launch a Loyalty or RewardsProgram Use apps like Smile.io Offer Guest Checkout Dont force new customers to create an account to make a purchase.
Try to understand what is failing you: is it the UX and store design, misleading on-site path to their purchase, missing operational policies or product specs, failure to make the right purchase for their goals due to misleading info, etc. Understanding why customers abandon their carts is key for reducing this rate and boosting conversions.
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