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Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Well, yes because brands don’t pay attention to all the important touchpoints in a customer’s journey.
Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Well, yes because brands don’t pay attention to all the important touchpoints in a customer’s journey.
Open-ended) That is why you must collect customer feedback at all touchpoints across the customer journey. This will help you identify touchpoints with the friction, take the required action, and improve the overall retail experience. Mina and Her Sporting Goods Store Mina runs an awesome online store for sporting goods.
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