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How Market Research Gives Advertisers the Advantage

QuestionPro Audience

The most intelligent brands understand that market research and advertising go hand in hand, and promote a successful product launch. How are they advertising their similar products or services? WHICH ADVERTISING CHANNEL IS BEST FOR YOU? Obviously companies want the biggest ROI on their advertising spend.

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Are you ready for MadTech? 3 tips to help you prepare

ECXO

In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). But an even greater challenge lies on the horizon: integrating marketing technology with advertising. Better control over marketing and advertising processes. The result?

Tips 400
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3 Ways CX-Driven Brand Reputation Helps Your Business

InMoment XI

Advertising can be useful for keeping up a steady messaging drumbeat, but only a strong CX toolkit enables brands to continuously listen to customer preferences, identify broken touchpoints, and anticipate what those individuals will want from you next. Key #1: Preserving the Base. That’s the power of CX-driven brand reputation in action.

Brands 369
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Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling

ECXO

For example, a bakery might advertise a cake by listing its ingredients and size. The Shift from Product Selling to Value Selling Traditionally, businesses focused on product features, assuming that great features would naturally attract customers. This approach, known as product selling, centers on the what rather than the why.

Loyalty 293
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Essential Guide to X Advertising: Strategies and Cost Insights

Brandwatch CX

X advertising focuses on strategies to enhance brand visibility and return on investment. Explore tactics to maximize your ROI on X in 2024.

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Essential Guide to X Advertising: Strategies and Cost Insights

Brandwatch CX

X advertising focuses on strategies to enhance brand visibility and return on investment. Explore tactics to maximize your ROI on X in 2024.

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The Rise of Silent Services: Embracing Quietude in Customer Experience

ECXO

The constant bombardment of advertisements, notifications, and social interactions can be exhausting. Silent services allow people to navigate the world at their own pace. Urbanization and Sensory Overload Many people, especially those living in bustling urban environments, experience sensory overload daily.