Gravy Analytics

AUGUST 12, 2019

It’s a common problem within the digital advertising sphere. The solution for many businesses is using location-based advertising audiences. Advertising audiences are lists of anonymized consumers who have the characteristics companies are interested in. Getting Started with Location-Based Advertising Audiences.

Advertising 60

Advertising ROI Consumers Data 60

Gravy Analytics

JULY 15, 2019

It’s used in a variety of ways, including for customer analysis, real estate selection, and digital advertising. Advertising, in particular, is one of the fastest and easiest way for businesses to start using location data. There are three key ways to use location data in advertising. And How Can Businesses Use It?).

Advertising 68

Advertising Data ROI Automotive 68

BirdEye

FEBRUARY 5, 2025

Cost-effective marketing: Leverage tools like Meta Business Suite to track your ad spend and optimize paid social ads for better ROI. Provides cost-effective marketing: Compared to traditional advertising, social media offers an affordable way to promote your restaurant. Theres no one-size-fits-all answer, but consistency is key.

Social Media 104

Social Media Tips Marketing Video 104

AskNicely

MAY 10, 2016

You’re in marketing, and you want answers to questions like, “which advertising channels are generating the most revenue?”. Best of all, Klipfolio plays nicely with hundreds of popular data services including Google Analytics, Campaign Monitor and Salesforce to name just a few. So what the heck is Klipfolio you ask?

Net Promoter Score 150

Net Promoter Score NPS Advertising Social Media 150

NobelBiz

NOVEMBER 13, 2023

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111

ROI Net Promoter Score Measurement Customer Experience 111

CSM Magazine

FEBRUARY 6, 2025

Why Call Tracking Matters Before jumping into the setup, let’s briefly highlight why call tracking is essential for many businesses: Measuring Marketing ROI: Call tracking allows you to identify which campaigns or channels are generating phone inquiries, so you can invest in strategies that yield the best returns.

CRM 52

CRM Analytics Software Advertising 52

AWS Machine Learning

DECEMBER 16, 2024

Were seeing a remarkable convergence of data, analytics, and generative AI. But we also launched a remarkable portfolio of new products, capabilities, and features that will help our customers manage generative AI at scalemaking it easier to control costs, build trust, increase productivity, and deliver ROI. And now, it still is.

Management 90

Management Innovation Government Video 90

CloudCherry

MARCH 15, 2018

Given what’s happening in the market, it is crucial for telecom brands to not go out all guns blazing and pump millions of cash into advertising and marketing to attract new customers. Map customer retention strategies costs with the expected ROI to effectively prioritize investments.

Wireless 210

Wireless Customer Retention Call Center Advertising 210

Gravy Analytics

JUNE 3, 2019

That data, known as location data, can include: A mobile advertising ID number that identifies the mobile device without collecting or sharing personally identifiable data. Large enterprises have been using location information to make business decisions and improve their ROI for years. Audience Targeting for Advertising.

Automotive 92

Automotive Advertising Retail ROI 92

QuestionPro Audience

JULY 26, 2018

It’s a trap to create without some benchmarks or a return-on-investment (ROI). Even the most off-the-wall, imaginative radio ads have a serious ROI that can be keenly measured. Just like sales and marketing should work together to move a brand forward, so should analytics and creative. MAKING IT WORK.

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

BirdEye

MARCH 6, 2025

Integrates with paid advertising Allows you to leverage Google Seller Ratings to improve Google ads performance. - Post at optimal engagement times based on audience analytics. How to do it: Research competitor paid advertising efforts across platforms. Track performance metrics to refine your social media strategy.

Tips 85

Tips Tools Social Media Multi-Channel 85

SurveySensum

OCTOBER 31, 2024

This is not possible with your traditional engagement channels like in-store experiences or advertisements. This shows that investing in creating an engaging and long-lasting relationship with customers via digital channels will help you increase the ROI of your efforts and increase the loyalty of the customers you already have.

Customer Engagement 52

Customer Engagement Engagement Social Media ROI 52

CSM Magazine

DECEMBER 3, 2024

Whether you’re an advertising professional within an agency or corporation, or an entrepreneur responsible for finding and keeping customers, adding one or more of the following AI-powered strategies to your marketing can make a big difference. The results help you create personalized marketing messages based on future behavior. #5

Marketing 52

Marketing Social Media Chatbots Return on Investment 52

Brandwatch CX

FEBRUARY 3, 2019

Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts. Free Facebook Analytics Tools. Detailed reports including page level and timeline level analytics.

Analytics 89

Analytics Tools Social Media Analysis 89

NetBase

DECEMBER 5, 2019

Brands are watching closely, and have begun abandoning TV spots for online advertising. And social analytics is the key to its success. Popeye’s Halts TV Advertising After Online Success. Television Ads vs Online ROI. Missing Out on Online Advertising Potential. What are the demographics of an audience?

Advertising 52

Advertising Brands Social Media Analytics 52

inQuba

JANUARY 12, 2025

The ROI definitely flowed from Jobs masterful marketing capabilities. MMM (Media Mix Modelling) is a statistical method used to measure the impact of marketing and advertising campaigns. The title of this newsletter will no doubt invoke a reaction from two groups. This perspective opens a unique opportunity.

ROI 52

ROI Marketing Multi-Channel Customer Journeys 52

Gravy Analytics

AUGUST 27, 2019

Location intelligence naturally increases the CTR and ROI of digital advertising campaigns because it allows companies to create hyper-relevant ads and deliver them to a custom audience they know will be interested in those advertisements. Related Reading: Advertising Attribution: Tie your ad campaigns to real-world actions.

ROI 40

ROI Analytics Tips Data 40

BirdEye

OCTOBER 31, 2023

Many businesses have grown and seen better ROI thanks to Facebook’s precise targeting capabilities. Facebook boosted posts are posts on your page’s timeline that you can turn into advertisements by paying a fee to Facebook. Analytics and Reporting Basic insights on likes, comments, and shares. What are Facebook boosted posts?

Social Media 111

Social Media Advertising Video ROI 111

InMoment XI

FEBRUARY 23, 2024

Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. Choose the ones most likely to engage with your product and that will lead to a positive return on investment (ROI). Effective market segmentation is critical to that goal. What Is Market Segmentation?

Marketing 195

Marketing Customer Experience Return on Investment Analysis 195

Fox Metrics

JUNE 25, 2020

Google analytics Not Sufficient. Google Analytics offers so much for a free tool. It’s data sampling also distort your analytics, so you only see a portion of your data. Modern trends require employing top Analytics tools like FoxMetrics to get a better insight into marketing performance. Predictive Analytics.

Trends 111

Trends Marketing Social Media Advertising 111

Magellan Solutions

AUGUST 23, 2023

AI-powered predictive analytics and natural language generation have taken marketing strategies to a new level. It enables hyper-personalized and data-driven advertising. It enables advertisers to assess customer feedback. It helps companies enhance their advertising initiatives. AI also automates repetitive tasks.

Tools 98

Tools Marketing Social Media Advertising 98

BirdEye

DECEMBER 19, 2024

Here are the key benefits that make AI marketing strategy essential for modern businesses: Enhanced customer insights AI tools dig deeper into customer data than traditional analytics ever could. Predictive analytics and market intelligence AI-powered competitive intelligence helps you stay ahead of market trends.

Strategy 52

Strategy Marketing Social Media Hospitality 52

Fox Metrics

NOVEMBER 19, 2020

Social Media analytics is fundamental to your marketing success. With the FoxMetrics social media analytics tool , you’ll get insights on what to expect, how to act, and the right decisions to make for social media. What Is Social Media Analytics? The term social media analytics is mostly misunderstood.

Social Media 59

Social Media Analytics Metrics Tools 59

Fox Metrics

MAY 29, 2020

Data analytics , on the other hand, is what keeps companies from wandering out – blind and deaf – into the web like a deer on the freeway. The right data analytics will help you know when, what, where, and how to make optimal changes. There are many tools available, including Google Analytics, to help you determine this metric.

Ecommerce 59

Ecommerce Metrics Analytics Advertising 59

DemandJump

NOVEMBER 4, 2020

For advertisers and marketers, this means mobile, in-app advertising is essential to create a fully functional marketing funnel. This is because mobile users may see lots of different in-app advertisements, even across multiple apps, before they decide to follow the call to action. Mobile Attribution vs Web Attribution.

Multi-Channel 98

Multi-Channel Advertising Guidelines Social Media 98

BirdEye

JANUARY 24, 2025

While traditional advertising like TV or print media speaks at an audience, active social media management across channels encourage dialogue. Using paid advertising options like retargeting, hotels can directly target users whove already interacted with their social media posts or website. Want your hotel to stand out?

Social Media 52

Social Media Hotels Strategy Marketing 52

NetBase

SEPTEMBER 4, 2020

Your brand requires a Martech Stack that provides flexibility and robust capabilities to track ROI and identify potential relationships that brands may otherwise miss out on. There are six key areas you need to ensure are covered by this tool medley, and they are: Data Analytics. Advertising & Promotion. Management.

Tools 98

Tools Brands Ecommerce Advertising 98

BirdEye

DECEMBER 30, 2023

Analytics and tools Personal accounts have access to basic Twitter analytics, but there’s typically less emphasis on detailed data analysis. Business accounts extensively utilize Twitter’s advanced analytics to track engagement, measure campaign success, and understand audience demographics.

How To 111

How To Social Media Advertising Analytics 111

Gravy Analytics

JULY 12, 2019

Businesses can use this data to effectively learn about and target advertisements to the consumers most interested in their products or services. 3 Ways Location Data Improves Digital Advertising. 3 Ways Location Data Improves Digital Advertising. Here are the top three that we’ve seen work across industries and ads.

Advertising 40

Advertising Data ROI Automotive 40

BirdEye

APRIL 24, 2023

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. Digital marketing is a powerful way to connect with your customers and grow sales.

Marketing 93

Marketing Social Media B2C Advertising 93

BirdEye

SEPTEMBER 4, 2024

Analytics can be a valuable beacon for your business growth if you know how to use it right. Instagram analytics is no different. This blog post uncovers everything you need about Instagram analytics—its benefits, tools to measure, and ways to tweak your social media strategy based on the insights.

Analytics 59

Analytics Social Media Multi-Channel Metrics 59

Grade.us

APRIL 17, 2018

It's demonstrating the ROI of online review management. Ignoring the ROI of online review management means you'll lose. When it comes to demonstrating the ROI of online review management, you can make a case for the obvious. How exactly do you go about determining or proving the ROI of online review management services?

ROI 55

ROI Management How To Touchpoint 55

Optimove

FEBRUARY 17, 2025

By integrating multi-channel strategies, real-time analytics, and dynamic personalization, retailers can optimize each customer journey, ensuring messages resonate and drive engagement. For example, a retailer might support a digital advertising campaign with targeted emails, social media posts, and in-store promotions.

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

Fox Metrics

MAY 19, 2021

Companies are widely embracing analytics in their operations. 97% of companies in a Bloomberg Businessweek Services survey had already adopted analytics. But while most companies are putting money into Business Intelligence tools and marketing analytics, very little attention is given to customer analytics.

Analytics 52

Analytics ROI Customer Journeys Customer Centricity 52

Fox Metrics

MAY 19, 2021

Companies are widely embracing analytics in their operations. 97% of companies in a Bloomberg Businessweek Services survey had already adopted analytics. But while most companies are putting money into Business Intelligence tools and marketing analytics, very little attention is given to customer analytics.

Analytics 52

Analytics Customer Journeys ROI Customer Centricity 52

Fox Metrics

MAY 19, 2021

Companies are widely embracing analytics in their operations. 97% of companies in a Bloomberg Businessweek Services survey had already adopted analytics. But while most companies are putting money into Business Intelligence tools and marketing analytics, very little attention is given to customer analytics.

Analytics 52

Analytics Customer Journeys ROI Customer Centricity 52

Fox Metrics

MAY 19, 2021

Companies are widely embracing analytics in their operations. 97% of companies in a Bloomberg Businessweek Services survey had already adopted analytics. But while most companies are putting money into Business Intelligence tools and marketing analytics, very little attention is given to customer analytics.

Analytics 52

Analytics Customer Journeys ROI Customer Centricity 52