Remove Advertising Remove Brand Values Remove Metrics
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Customer Service Strategy: Your Brand in Action

InteractionMetrics

If you are building a brand, the typical way is through promotions, advertising, and social media. Nike doesn’t shout that they have the best shoes, but they show athletes like Lebron James wearing them—demonstrating their unique brand value. At Interaction Metrics, the average length of our Playbooks is 168 pages.

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Become the King Midas of CX

ECXO

This involves: 1. Setting Clear Metrics: Define key performance indicators (KPIs) that align with your CX goals, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). 2. Regularly Reviewing Performance: Continuously monitor and analyze your performance against these metrics.

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6 steps to an effective Twitter audit for your business 

BirdEye

For example, if you don’t audit your Twitter profile, you may end up setting a metric of 10000 follower count increase. The things to pay attention to while auditing your Twitter branding are: Cover photo : Your Twitter page’s cover photo occupies a lot of real estate, so it must be attractive, engaging, and descriptive.

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10 Ways to Immediately Improve Your Customer Centricity

C3Centricity

” Knowing where your brand sits on Maslow’s hierarchy of needs has an additional benefit. Brand #Values #BrandEquity Click To Tweet. #4 Make your Customer Everyone’s Responsibility. I can feel your shock as you read this, but why not review your process for developing your advertising?

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15 Brand Trends for 2015

CX Journey

Brands Will Get Emotional : Successful brands need to identify the emotional values in their categories and make them the foundation for meaningful positioning, differentiation, and authentic storytelling. Metrics will move away from counting the number of views, shares, and likes toward real brand engagement (see Trend #3).

Trends 171
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5 Ways to Improve Customer Loyalty and Skyrocket Sales

Joe Rawlinson

In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. From expeditious customer service and product quality to brand values and convenience, there are a host of factors that influence customer satisfaction. His expertise lies in marketing and advertising. Regular Feedback.

Loyalty 107
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7 proven ways to measure brand equity

Qualtrics

This advantage results in a bias towards buying the brand’s product, even if it's sold at a premium. It comes from the customer attaching their ‘self-image’ to the brand’s messaging. By buying the product, they’re buying into brand values, which they identify with. Are you tracking your brand? Brand awareness.