Remove Advertising Remove Brands Remove Customer Care
article thumbnail

Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. Brand purpose should be the driving force behind everything you do. The reward for purpose-driven brands?

B2B 353
article thumbnail

What’s the State of Social Customer Care in 2016?

BlueOcean

If the call to customer care is a dreaded and distasteful last resort, how do we adapt and improve the experience? With social networks evolving at a breakneck pace, that leads us to the question at the root of this post: what is the state of social customer care in 2016 and beyond? The Facts About Social Customer Care.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Reasons to Take Millennials Customer Care Seriously

Russel Lolacher

Salesforce found 86% of Millennials and GenZers use social media, 52% said it was their preferred method of engaging with brands. younger generations are finding social media preferable as a means to connect with brands. So, if brand awareness and customer sentiment matter to you, this is something worth paying attention to.

article thumbnail

Do We Care About Brands?

CX Journey

Do customers really care about brands? A couple weeks ago, SDL shared a post of theirs that included 25 facts about customer experience, including a variation of this one: Most people worldwide would not care if more than 73% of brands disappeared tomorrow. Do people care about brands?

Brands 206
article thumbnail

Customer Experience: The Only Path to Brand Loyalty

Oracle

What kinds of companies come to mind when you think of the world’s most respected brands? How do you suppose those companies became the most respected brands? If you answered “marketing” or “advertising” you’re only partly correct. The complete answer is “customer experience.”

Loyalty 106
article thumbnail

3 Reasons Why Marketing is Important to Your Customer Care

Interactions

Although traditionally they may seem unrelated, marketing and your customer care strategy actually have a lot in common– the biggest thing being your customers. Customer care is a major touchpoint with your brand. When your customers reach out to your company, they are looking for a solution.

article thumbnail

Blue Ocean Promotes Amy Bennet Roach to Vice President, Sales and Marketing

BlueOcean

Blue Ocean, an award-winning provider of customer care solutions, is delighted to announce the promotion of Amy Bennet Roach to Vice President, Sales and Marketing. Amy joined the Blue Ocean team as Communications Manager in 2010, bringing with her a wealth of experience in marketing, advertising, communication, and public relations.

Sales 156