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How Do You Solve 2020’s Most Common CX Problems? Start Here.

Experience Investigators by 360Connext

According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns.

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Customer Journey Mapping: Apply Insights Everywhere

ClearAction

If you believe that unhappy customers are caused by reality not living up to expectations, then one of the most valuable things your voice-of-the-customer research can reveal is how to recognize and proactively manage customers' expectations. ClearAction offers a CCXP Exam Prep Course.).

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Crafting the Best “How Did You Hear About Us?” Survey

Retently

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. can identify the marketing initiatives that are memorable and effective in attracting genuinely interested customers. Analyzing “How Did You Hear About Us?”

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

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AI in loyalty marketing

Currency Alliance

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will allow brands to build greater affinity by anticipating customer objectives and being present when the customer needs your help.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

We’re publishing this partly because the number of banks using Currency Alliance has quadrupled in the past year and we want to see them succeed – and also because I think we can help them plot a clear course towards more productive loyalty marketing. The same standard marketing materials across all these customer types just won’t resonate.

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