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Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation 

Optimove

In this blog post, learn how Optimove’s CRM Marketing Platform helps lotteries to accomplish the task and secure stellar results across important marketing KPIs, including reach, conversion, and costs. Among the products offered by Scientific Games are print and digital games, engagement programs, and web and mobile products. “We

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How Can Your Business Keep Customers Smiling? Master These Strategies!

CSM Magazine

The competition to captivate and retain customers is fierce, and businesses must continually innovate and empathize to stay ahead. By investing in a robust CRM (Customer Relationship Management) software, companies can gather and analyze customer data more efficiently, enabling personalized communication at scale.

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See How Paper Source Increased Customer Reactivation rate by 126%

Optimove

With the declared goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate life’s special moments, both big and small. They are also committed to the same values of creativity and innovation in their customer marketing.

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How loyalty programs enable marketing personalization

Currency Alliance

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Anticipating Future Needs Analyzing your customer needs and market trends helps you stay ahead and develop innovative products and strategies. Sound familiar?

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Technological Innovation. The loyalty tech stack used to amount to a loyalty management platform and not much else. This idea was brilliant for a number of reasons.

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Customer Journey: Improving Customer Experience Through Mapping – Part 1 of 2

NobelBiz

Not only is it no longer sufficient to provide a decent product at a reasonable price, but physical storefronts are no longer the sole point of sale to advertise. Connected technologies can help you centralize your consumer data: A customer relationship management (CRM) system gives you a central database to manage your customers.