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70+ Experts Reveal the Best Customer Retention Strategies During COVID-19

SmartKarrot

This is your opportunity to keep the customers who already trust your products and services.”. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland. You can even reward them by creating a loyalty rewards program.

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Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

There are several types of data that restaurants may have to understand their customer base. When a customer writes a review of the establishment, restaurant marketers have an opportunity to understand first-hand what can be improved upon and understand what customers seem to like. Review Sites and Social Media Platforms.

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Omni Channel vs Multi Channel: What’s the Difference and Who Does it Best?

Bold360

. • Refers to the multiple ways your business and customers can interact with one another. Often includes a bricks and mortar store, a website, a mobile phone website or app, advertisements, word of mouth, social media pages and more. How can Omnichannel Customer Service take this Further?

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Loyalty’ must be delineated from ‘points programs’ or ‘rewards programs’.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). The future represents much more collaboration among brands to serve common customers more effectively.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. Customer journeys to the moment of purchase are highly complex and too few brands are engaging with key steps along the way, to understand why customers buy, or fall out of the funnel.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. The point is that, in an effective program, points are an investment and a cost.