An Interview for Change: Khoros Expert Opinion on proving ROI in marketing
Lithium
AUGUST 3, 2022
Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. We sat down with Matt Deluca, Khoros Director of Strategic Services, to better understand when cost-cutting makes sense, and how to understand the varying ROI of the marketing world. Parker Hicks.
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