Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Focus on Local Marketing Targeting local customers can strengthen community engagement and drive sales.

Retail 52

Retail Sales Strategy Marketing 52

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

InMoment XI

MAY 14, 2022

The exclusivity and allure of the iconic Tiffany Experience throughout the entire customer journey—advertising, web presence, in-store experience, packaging, unwrapping, and ownership (of both the jewelry and box!)—is is about so much more than a brilliant piece of jewelry.

Brands 370

Brands Retail Loyalty Competitive Advantage 370

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. Social media marketing for your insurance company needs to be more effective in reaching clients through this preferred channel.

Insurance 98

Insurance Strategy Marketing Social Media 98

Joe Rawlinson

NOVEMBER 3, 2024

It results in incorrect profiling and misguided marketing efforts. This leads to more accurate insights and targeted advertising. Seamless Loyalty Program Integration The use of OCR technology simplifies the enrollment process for loyalty campaigns.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Advertising 72

Retently

JANUARY 25, 2023

It’s still challenging to prove the value of that investment as opposed to customer acquisition; however, the game is clearly changing, prompting ecommerce brands to cherish their most valuable asset – customer loyalty. User privacy and app tracking have been top-of-mind topics for the ecommerce advertising industry for the past years.

Ecommerce 31

Ecommerce Loyalty Programs Advertising Loyalty 31

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 110

Travel Marketing Social Media Hotels 110

Michelli Experience

MARCH 11, 2016

In 2016, mobile marketing will be a must-have by many businesses. Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial.

Technology 100

Technology Company Marketing Loyalty Programs 100

Lumoa

AUGUST 25, 2020

However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Image Source: Experience Matters That’s a strong case for focusing your marketing budget on customer retention. One such example is content marketing.

Strategy 195

Strategy Chatbots Self Service Customer Retention 195

CSM Magazine

FEBRUARY 6, 2025

Enhances Brand Visibility Think of personalized merchandise as walking advertisements your brand gains visibility every time a customer wears your custom t-shirt or carries a tote bag with your logo. Cost-Effective Marketing Personalized merchandise works as both a customer retention strategy and a brand-awareness tool.

Loyalty 52

Loyalty Loyalty Programs Social Media Brands 52

CSM Magazine

OCTOBER 15, 2024

Here are 101 insightful quotes from industry experts, thought leaders, and business pioneers to inspire you and your team: The Importance of Customer Experience “The best advertising you can have is a loyal customer spreading the word about how incredible your business is.” Customer experience is the new marketing.”

Customer Experience 52

Customer Experience Loyalty Programs Advertising Chatbots 52

ProProfs Chat

DECEMBER 4, 2020

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. While the former helps businesses promote and sell their services based on industry research and advertising, the latter offers assistance and advice to people already using a brand’s product or service.

Strategy 98

Strategy Customer Service Marketing Social Media 98

ShepHyken

AUGUST 30, 2019

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits.

Loyalty Programs 110

Loyalty Programs Lifetime Customer Loyalty Poor Customer Service 110

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Advertising 49

Optimove

JANUARY 6, 2022

Advertising and branding not only come first in the funnel but also historically. After all, to do retention properly, and at scales almost as large as a highway billboard, marketers had to wait for the right technology to arrive. (it 77% are likely to stay with a brand with a loyalty program.

Loyalty Programs 98

Loyalty Programs Ecommerce Advertising Loyalty 98

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

Loyalty Programs 74

Loyalty Programs Customer Service Self Service e-support 74

Optimove

DECEMBER 11, 2024

Five essential tips for enhancing current customer loyalty include using historical data, giving your existing customers VIP treatment, increasing conversions, being emotional, and being attentive. a discount on their first purchase or enrollment in a loyalty program). city populates from zip code, state dropdown lists, etc.).

e-support 52

e-support Loyalty Programs Social Media Loyalty 52

Amity

SEPTEMBER 19, 2018

These numbers clearly suggest that you should always have repeat customers in mind when designing your digital marketing strategy. Of course, broadening your customer base is a task that shouldn’t be neglected, but too often companies forget the benefits of building loyalty among those who already purchased from them.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

Lumoa

JUNE 26, 2023

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. This article tells you all about omnichannel marketing, its benefits, and the top ways to boost your customer experience.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Hallmark Business Connections

FEBRUARY 23, 2021

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. And though direct mail marketing doesn’t provide the immediacy of digital channels, it does offer reach and engagement not often found with email. Know Your Audience.

Marketing 91

Marketing Omni-Channel e-support Comparison 91

BirdEye

AUGUST 20, 2024

The key lies in effective HVAC marketing. In this guide, we’ll explore the most impactful HVAC marketing strategies, including SEO, social media, and email marketing, to help you grow your business and stay ahead of the curve. This involves creating buyer personas that capture the essence of your target audience.

Strategy 59

Strategy Marketing Social Media Chatbots 59

ShepHyken

APRIL 17, 2018

Ushering in the Next Evolution of Brand Loyalty and Customer Experience. What does the future of brand loyalty look like? Top Takeaways: In the past, it was enough for loyalty programs to offer a “punch card” with a buy-nine-get-one-free approach. </span>?</span> </span> .

Loyalty Programs 80

Loyalty Programs Loyalty Hotels Brands 80

BirdEye

NOVEMBER 29, 2023

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Table of contents What is furniture store marketing? How to market a furniture store?

Trends 59

Trends Tips Tools Marketing 59

InteractionMetrics

MARCH 27, 2025

When you look at how quickly advertising costs, introductory offers, sales pitches and tools add up, acquiring a new customer typically costs way more than retaining an existing one. They often become your best marketers, recommending you to friends, posting reviews, and championing your brand. People love feeling special and rewarded.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. When it comes to marketing to multiple generations, don’t overlook social media as a viable platform. Plan a Social Media Strategy.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Joe Rawlinson

JANUARY 13, 2020

Many businesses struggle to survive in the retail industry’s competitive market. Create A Simple Loyalty Program. You can increase retail sales by creating a simple loyalty program. As the name suggests, these programs increase loyalty between stores and customers. Advertise On Social Media.

Retail 15

Retail Sales Loyalty Programs Social Media 15

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? How do you advertise your carpet cleaning business for free? This blog is all about that. Sets your business apart competitively.

Tips 59

Tips Strategy Marketing Social Media 59

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Competition and opportunities have proliferated beyond travel brands’ core markets.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

delighted

OCTOBER 3, 2024

By 2032, the ecommerce AI market is expected to reach $45.72 Social commerce meets customers where they are Social media is now more than just a marketing channel: it can also serve as an extension of your storefront. Just how prevalent is the resale market? In fact, 67% of customers have shopped via social media this year.

Ecommerce 93

Ecommerce Retail Trends Social Media 93

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 64

Marketing Social Media Advertising Chatbots 64

Second to None

APRIL 12, 2018

By investing in a customer database, restaurant marketers will have an opportunity to learn more about their clients. The goal is to gain and have a stronger foothold and knowledge of their customer and be able to execute smarter business and marketing strategies to lead to higher yields. Look at the spending habits.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

BirdEye

APRIL 25, 2023

Whether you’re a battle-tested entrepreneur or just getting your feet wet, the no-nonsense, results-driven techniques below will show you how to advertise your business, skyrocket your brand visibility, and help you develop profitable relationships with your community. Referral marketing 10. Email marketing 11.

Social Media 98

Social Media How To Advertising Sports 98