Referral Marketing Guide: how to build a customer referral program
BirdEye
MARCH 10, 2022
B2Bs with referrals have a 70% higher conversion rate, and they report a 69% faster close time on sales. Offering a reward increases referral likelihood, but the size of the reward does not matter. “A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood.”). Marketo ). Texas Tech ).
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