9 Strategies to Improve Customer Retention Rate in 2023
SurveySensum
SEPTEMBER 21, 2023
This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Now that we know what the customer retention rate is, let’s have a glance at how to calculate it.
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