Alida

SEPTEMBER 22, 2016

To deliver impactful and timely insight to business leaders in your company, you can’t rely on slow, traditional research methods. DEWALT’s award-winning insight community has resulted to savings of over $1 million in study costs this year and close to $6 million since its launch. Enhance marketing with customer insight.

Innovation 100

Innovation Marketing Social Media Healthcare 100

Currency Alliance

MAY 9, 2019

Independent of market positioning, unique customer insight will become the primary competitive advantage. We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

MARCH 21, 2019

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. CRM/Analytics. Definition: a database for collecting data about customers with analytics functionality, and the ability to predict future behaviors. Some of the CRM platforms optimized for loyalty marketing include….

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 17, 2020

putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. The implications of digital transformation include.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

DECEMBER 17, 2019

Top priorities remain: getting all your customer data in one enterprise CRM. being present at more stages in the customer journey. MASTER YOUR CUSTOMER DATA. Double-down on getting all customer data into a single enterprise CRM, so that you can…. creating new services/value in weeks, rather than quarters.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Most customers wouldn’t have won the bonus – good news for the finance department. the customer kept the App on their phone, keeping the software engineering team in business…. and supporting marketers such as CRM specialists, who can use the App to keep issuing personalized, location-based offers via the customer’s device.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MARCH 20, 2020

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. The classic example is the airline seat, or the hotel room, which a brand offers for a bargain points redemption because it knows it will otherwise go unfilled.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

JUNE 16, 2020

The Qitaf program noted, in its Awards entry, that integrating such a large number of partners entailed standardizing processes across many different POS/CRM systems provided by Oracle, NCR, Microsoft and others. New technology platforms make partner collaboration much easier than it has ever been, at quite a low cost.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

Airlines and hotel groups are masters at this. They make it attractive to redeem for rooms or seats that will not be sold – so the customer’s perceived value is very high, but the cost to clean a room, or put another body on a plane is very low. This means points that look like they are worth 2 cents to the customer, have a cost of.2

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Airlines and hotel groups are masters at this. They make it attractive to redeem for rooms or seats that will not be sold – so the customer’s perceived value is very high, but the cost to clean a room, or put another body on a plane is very low. This means points that look like they are worth 2 cents to the customer, have a cost of.2

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

InteractionMetrics

NOVEMBER 11, 2024

Key takeaways: NPS has become a gamed system: Companies often prioritize the score itself over genuine customer feedback, leading to data that’s not meaningful. Gather real customer insights: Improve surveys by using a combination of well-crafted surveys, in-depth interviews, and careful analysis of customer behavior.

Survey 52

Survey How To NPS Net Promoter Score 52

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

SEPTEMBER 5, 2018

But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. This isn’t a true coalition, as such; simply an ecosystem comprising airlines, car rental firms and hotel chains, in which customers can earn and spend a single points currency. Unfulfilled promises.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Most business leaders like the idea of their brand participating in wider coalitions; the sticking point for many is the idea that theirs might be the brand where customers earn points, so that they can burn them elsewhere.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Kustomer

NOVEMBER 4, 2021

Data is everything in CX and without the right technology , there really isn’t a great way to gain customer insights. Jarvis explains that having a good CRM has launched his department to great success because it allows them to store and access essential customer information on a whim. I was chatting with them.”

How To 93

How To System CRM Sports 93

Thematic

MARCH 12, 2025

Imagine knowing exactly what your customers want, what frustrates them, and what keeps them coming back—all without them having to spell it out. Well, the good news is, you don’t need psychic powers—just customer insights and analytics. If you want to know how they do this, keep reading.

Analytics 62

Analytics Customer Insights Loyalty Programs Analysis 62

CSM Magazine

OCTOBER 18, 2024

At the heart of this revolution lies the strategic use of Customer Relationship Management (CRM) systems, powerful tools that enable businesses to gather, analyze, and leverage customer data with unprecedented precision.

Loyalty 52

Loyalty Customer Experience CRM e-support 52