CSM Magazine

OCTOBER 21, 2024

User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. People love unlocking levels, whether they’re collecting airline miles or free coffee. Gamification can work wonders here too.

Retail 52

Retail Engagement Customer Experience Tips 52

ProProfs Chat

FEBRUARY 22, 2019

Loyalty reward programs can help you to form lasting relationships with consumers who will become devoted to your brand. For example, United Airlines offers United MileagePlus , a popular airline rewards program. After all, customer retention doesn’t improve overnight.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

Beyond Philosophy

DECEMBER 14, 2023

I have flown them for years, and I have millions of miles in rewards with a Diamond status. Most times, I don’t check other airlines when I need to go somewhere—that is, until my friend mentioned how he flies JetBlue business class for a lot less than Delta. The rewards program becomes part of the offer.

Loyalty 88

Loyalty Rewards Programs Loyalty Programs Airlines 88

ShepHyken

NOVEMBER 26, 2018

The Wise Marketer) Companies are realizing the importance of focusing on their repeat customers and designing special loyalty rewards program exclusively for this category of customers. Marketoonist) Singapore Airlines has long been a pioneer in customer experience, not just in airlines, but the hospitality industry in general.

Customer Service 88

Customer Service Airlines Employee Engagement Rewards Programs 88

Comm100

NOVEMBER 23, 2016

If you want to build the loyalty program your customers deserve, this post will give you customer loyalty program ideas to turn everyday shoppers into loyal fans. Did you know that something as simple as giving customers a head start on your rewards program can inspire loyalty? Use the Endowed Progress Effect.

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs Airlines 100

Up Your Service

MAY 3, 2017

For airlines, hotels, resorts and other companies in the travel and hospitality industry, this presents new challenges in terms of managing their reputation. Personalization and memorization deal with the fact that airlines or hotel brands should already know something about who I am and what I like.”.

Hospitality 74

Hospitality Travel Industry Brands 74

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 60

Rewards Programs Hotels Chief Customer Officer Travel 60

InteractionMetrics

MARCH 27, 2025

Here are some common rewards models you can consider offering to your customers: Points-Based Rewards Programs: Points accumulate toward free or discounted items to motivate repeat business (Starbucks does this brilliantly through their My Starbucks Rewards program). These incentivize them to stay loyal.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

Inbenta

JUNE 30, 2021

Gol Airlines. Gol Airlines. As one of the major Airlines in South America and Brazil, Gol Airlines was struggling to keep up with responses for all customer support requests. Some of the great features: It is connected with the Airlines systems. Contents: Introduction. TravelClub. Benefit Cosmetics. TravelClub.

Chatbots 105

Chatbots Examples Self Service Insurance 105

Bold360

APRIL 27, 2017

Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. Time and time again they top the list of airlines to which customers feel loyal. And when you look at their rewards scheme, it’s all about seeing the customers as individuals. Take a look at JetBlue.

Tourism 56

Tourism Travel Customer Service Airlines 56

CSM Magazine

OCTOBER 4, 2023

If your rewards programme isn’t intuitive, customers will find another one that better meets their needs. We worked with a major airline to help update its loyalty scheme app and website. To begin with, when do you offer customers the opportunity to join your rewards program? Does the customer journey flow smoothly?

Loyalty 59

Loyalty How To Banking Airlines 59

Service Untitled

JANUARY 5, 2012

No fancy gimmicks in their advertisements, but instead the company has been swaying customers with such programs as accident forgiveness, reward programs, and safe driving bonuses. Building respect as part of your company culture Out of the top industries which include airlines, banks, cell.

Insurance 47

Insurance Company Customer Service Customer Experience 47

Kitewheel

MARCH 4, 2019

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. Top-rated airlines like JetBlue have managed to combine reasonable prices with quality service and experience. Traditional messaging from airlines has been broad-strokes driven, trying to catch the most people to ensure the most tickets sold.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Kitewheel

MARCH 25, 2019

For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. For example, many retailers send a welcome email after you sign up for their rewards program. Connect channel activities and customer experiences.

Hotels 76

Hotels ROI Customer Journeys Retail 76

Service Untitled

APRIL 14, 2010

Their rewards program provides 2 points for every dollar spent at Nordstrom’s and provides for 1 point when I use the card elsewhere. I can also convert points to miles on many different airlines, and use the points and redeem them at various hotels and Hertz car rentals.

Rewards Programs 41

Rewards Programs Hotels Travel Airlines 41

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JULY 24, 2018

His chosen airline made him so mad that he wrote a song about them, which has since been viewed over 18m times on YouTube ( [link] ). The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. The airline put us up in a hotel, as you’d expect, but managed it horrifically.

Travel 40

Travel Course Customer Experience Airlines 40

Currency Alliance

APRIL 15, 2024

This means that loyalty programs are now a more important channel for customer acquisition and retention than ever before. A low-frequency business would be an airline (for most people), or brands selling occasional purchases such as refrigerators, cars, laptops, shoes, gala dresses, etc.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 19, 2019

Asia Miles, the loyalty program of Cathay Pacific airline group, teamed up with Accenture to do just this. The technology was deployed as part of an ‘Unlock More Miles’ campaign with the airline’s dining partners in Hong Kong. This effort is a marked improvement. Indeed, lower budgets may actually be blessing.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. 8 cents when redeemed for a hotel room or airline seat that is forecast to be vacant. The points may be worth about.8

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

FEBRUARY 26, 2019

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. demonstrating environmental responsibility.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows. At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. Currency Alliance was built to enable brands to extend the value of the loyalty programs without disrupting the existing technology platforms. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Qualtrics

APRIL 22, 2020

Customer care – Conjoint/MaxDiff can help improve your support and care operations, with insight into what components of your customer care program are most important to your users, as well as what elements they’d be willing to pay more for. Learn how conjoint analysis and MaxDiff work. Hospitality.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

MARCH 21, 2019

I recently had dinner with the Strategic Partnerships Manager for one of the 10 largest airlines in the world and he confessed that they have customer data in three separate systems that each generate customer communications, but do not share data with each other.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. Should you rack up more frequent flyer miles on an airline you’ve used before, or should you buy a cheaper ticket on a different airline?

Loyalty 137

Loyalty Loyalty Programs Airlines Rewards Programs 137

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. It began as the “frequent flyer program”. And this is where the magic happened.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Grade.us

FEBRUARY 11, 2019

Do not under any circumstances penalize the employee in any way for using the reward. Like airlines with the frequent flier miles you have to jump through 86,000,922 hoops to actually use. This is especially effective if you’re doing some sort of cumulative rewards program vs. a monthly contest or award of some kind.

Tips 25

Tips Rewards Programs Fashion Airlines 25