BlueOcean

APRIL 1, 2025

Leveraging data to understand your customer helps to cut through the noise. We need to do full analysis on their behaviors, their preferences, their pain points, and use that analysis to design thoughtful customer journeys. Without this analysis, problems can easily go undetected.

Self Service 156

Self Service Effort Score Analysis Chatbots 156

eglobalis

DECEMBER 11, 2024

Interpreting Results Accurately Accurately interpreting the results of experiments requires expertise in data analysis and an understanding of potential biases and confounding factors. Scalability of Experiments Scaling successful experiments across the entire customer base while maintaining consistency and quality can be challenging.

Customer Journeys 358

Customer Journeys Effort Score Omni-Channel Social Media 358

Lumoa

NOVEMBER 21, 2023

But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 195

Analysis Feedback Social Media Chatbots 195

InMoment XI

NOVEMBER 13, 2024

This will help you better understand and serve customers. Lowering the churn rate contributes to a stronger, more loyal customer base. With insights into customer behavior, you can act faster and smarter than competitors. Using these insights, you can create actionable customer segments based on customer behavior data.

Customer Retention 195

Customer Retention How To Analysis ROI 195

Thematic

FEBRUARY 9, 2025

In our article about why customer sentiment analysis matters , we introduced you to Maya Angelou's famous quote: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” So, you are now probably wondering if sentiment analysis could work in your business.

NPS 62

NPS Analysis Sports Net Promoter Score 62

InMoment XI

SEPTEMBER 22, 2022

You should be able to answer the first question with your voice of customer data, meaning you should be able to work out what issues are causing the most dissatisfaction across your customer base. Driver analysis on both structured and unstructured data can help with this process.

Analysis 370

Analysis Analytics Measurement Customer Experience Professionals 370

InMoment XI

MARCH 14, 2025

Improving Customer Satisfaction Performance analysis helps you identify whats working in your contact center and what isnt. When you find the pain points in customer interactions, you know where to focus on your quest to deliver better service, faster resolutions, and improved customer experiences.

Call Center 195

Call Center Metrics Tools First Call Resolution 195

InMoment XI

AUGUST 3, 2023

However, it holds immense potential to unveil customer sentiments, emotions, and expectations, which can significantly impact business decisions. Traditional data analysis techniques fall short in making sense of this unstructured data, leading to missed opportunities and incomplete insights.

Analytics 366

Analytics Customer Insights Data Social Media 366

Retently

JANUARY 13, 2025

Look for tools that provide intuitive dashboards to simplify data analysis, allowing you to track trends and filter responses by customer segments. Some tools even incorporate text and sentiment analysis, which goes beyond the numbers to reveal customer emotions and recurring themes in feedback.

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

eglobalis

OCTOBER 9, 2024

Businesses must make informed estimates based on market trends, customer needs, and data. Analise the Scalability A feature request may work well for one client, but does it have the potential to benefit your entire customer base? Serving one segment at the expense of the broader customer base can be risky.

Feedback 513

Feedback ROI Innovation B2B 513

ECXO

APRIL 10, 2024

Similarly, in customer experience, a customer can behave both as an individual “particle” and as part of a collective “wave” As individual “particles”, customers have unique, personal experiences with a business. Look for keywords and phrases that indicate specific emotions.

Connections 334

Connections Customer Experience Social Media Analysis 334

eglobalis

JULY 2, 2024

Comprehensive feedback from multiple sources, integrating Voice of the Customer (VOC), metrics, measurements, data analytics, real-time sentiment analysis, and evolving AI developments, is essential for gaining a complete customer understanding. In today’s volatile environment, customer sentiment can change rapidly.

NPS 456

NPS Feedback Net Promoter Score B2C 456

ECXO

AUGUST 19, 2024

Metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) are commonly used. Effective Audience Segmentation : Segment customers based on demographics, behavior, or preferences to conduct more targeted and relevant experiments.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

InMoment XI

OCTOBER 24, 2024

It excels in creating personalized, data-driven email and SMS marketing campaigns that boost customer retention and drive conversions. Klaviyo integrates seamlessly with e-commerce platforms like Shopify and BigCommerce, allowing businesses to segment customers based on behavior, purchase history, and more.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

PeopleMetrics

FEBRUARY 18, 2025

This targeted approach not only feels more personal to the customer but also yields much richer unstructured insights. It can automate survey design, logic, and analysis, but the most crucial decisions still rest with human experts. The Bottom Line Surveys are far from obsoletebut theyre evolving!

Survey 104

Survey Analysis Culture Feedback 104

ECXO

MARCH 6, 2025

These are opportunities where exceptional experience can strongly influence a customers loyalty and spend. By using data (such as customer feedback scores, churn analysis, and revenue by touchpoint) and customer journey mapping insights, leaders can pinpoint which areas will deliver the greatest impact if improved.

B2B 339

B2B Customer Journeys How To Effort Score 339

InMoment XI

AUGUST 1, 2024

In this post, we’ll dive into what customer sentiment is, why it matters, and how you can measure and improve it to boost your business performance. But first, let’s go over a few basic definitions of customer sentiment, customer sentiment analysis, and customer sentiment score. What is Customer Sentiment?

Measurement 195

Measurement Effort Score How To Hotels 195

Thematic

MARCH 30, 2025

When teams rely on isolated data sets, it’s nearly impossible to uncover meaningful customer experience insights. Think of customer feedback analysis like laying the foundation for a building. Use AI to uncover themes in customer feedback that point to what’s coming next. Take Instacart.

Customer Insights 62

Customer Insights Data Analytics How To 62

Kerry Bodine

FEBRUARY 6, 2021

We once created a set of five journey maps for a retailer whose customer base was something like 98% women — and so the persona we created for each map was also a woman. We were simply representing the customers who comprised the majority of the retailers’ customer base and revenue. Then layer in diversity.

Customer Journeys 256

Customer Journeys Retail Analysis Customers 256

CloudCherry

SEPTEMBER 6, 2018

The definition of predictive analytics is made of up of few different pieces: correlation analysis, which includes customer sentiment and impact analysis; and causal analysis, which includes path analysis. Correlation Analysis. Customer Sentiment. Impact Analysis.

Analytics 221

Analytics Analysis NPS Financial 221

InMoment XI

NOVEMBER 26, 2024

Creating a customer journey map is a detailed process that often involves collaboration from multiple departments, so outlining what you hope to learn as a result of the customer journey map will make sure the efforts are well spent. You might have already created these as part of your customer experience strategy.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

Retently

MARCH 17, 2025

Its also about understanding how customers feel. Thats why the best CX reports balance quantitative data (stats, graphs, trends) with qualitative insights (customer feedback, sentiment analysis, and real examples). Straightforward, No-Frills : These reports often skip the deep analysis. Whats frustrating them?

Report 90

Report How To Effort Score NPS 90

InMoment XI

NOVEMBER 7, 2024

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

InMoment XI

FEBRUARY 23, 2024

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 195

Marketing Customer Experience Return on Investment Analysis 195

InMoment XI

NOVEMBER 15, 2023

By delving into these insights, companies can make data-driven decisions to enhance customer satisfaction and customer loyalty. Where Does the Data From Customer Experience Analysis Come From? Understanding where customer experience analytics originates is just the beginning.

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

Very Best Service

DECEMBER 3, 2024

Sentiment Analysis: AI-powered sentiment analysis tools can gauge customer emotions from text and voice interactions. For instance, airlines like Delta use sentiment analysis to identify unhappy customers and proactively offer solutions.

Innovation 59

Innovation Customer Service Social Media Customer Service Representative 59

Thematic

OCTOBER 30, 2024

Collect customer feedback through various channels Use surveys, interviews, social media, and other methods to gather comprehensive qualitative feedback from your customers. Analyze and categorize the feedback to identify patterns and trends Use thematic analysis to uncover common themes and sentiments in the feedback.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Thematic

MARCH 20, 2025

Build better products by prioritizing features customers actually want. It used a structured customer insights approach to process over 20,000 customer comments in 90 days. Call to Action Banner See Thematic in Action Experience the power of AI Try Thematic Building a Customer Insights Framework: Step-by-Step Guide 1.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

InMoment XI

NOVEMBER 20, 2023

It involves harnessing advanced technology, specifically artificial intelligence and machine learning, to enhance the way businesses connect with their customers. It goes beyond the traditional methods of customer feedback analysis, offering a sophisticated approach that enables brands to stay ahead in an intensely competitive landscape.

Customer Experience 243

Customer Experience Strategy Chatbots e-support 243

TechSee

SEPTEMBER 21, 2021

On the one hand, this transition has caused cablecos to steadily lose customers. According to a cable industry analysis, the largest US cable operators saw a cable TV decline with 1.54 million customers cancelling their subscriptions during the first quarter of 2021. Cable industry analysis – in conclusion.

Self Service 41

Self Service Advertising Entertainment Return on Investment 41

Thematic

MARCH 2, 2025

This staggering statistic highlights why businesses must prioritize customer insights and invest in analysis tools to understand their audience better. So, what are customer insights? Customer insights are actionable understandings derived from customer data that help businesses improve their strategies.

Customer Insights 62

Customer Insights Analysis Social Media Analytics 62

InMoment XI

NOVEMBER 8, 2022

If you are an organization with thousands of customers, surveying your entire customer base can seem like a daunting task. The likelihood of all of your customers (whether they number in the thousands or in the hundreds) answering a survey is slim to none. How Do You Perform Simple Random Sampling? Sampling With InMoment.

Survey 39

Survey Loyalty Groups Retail 39

InMoment XI

JANUARY 12, 2024

By deciphering the nuances of customer interactions, businesses can gain valuable insights into preferences, sentiments, and pain points. This information, in turn, empowers companies to tailor their products, services, and communication strategies to meet the evolving needs of their customer base.

e-support 195

e-support Healthcare Multi-Channel Call Center 195

Thematic

APRIL 3, 2025

Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful. This kind of text data is messy and inconsistent, and qualitative data analysis has become taxing to do at scale.

Analytics 62

Analytics Trends Marketing Social Media 62

Comm100

OCTOBER 19, 2022

6 Sentiment Analysis. Sentiment analysis is a feature that can identify whether a customer response is positive, negative, or neutral. In other words, this is the chatbot feature that mines for the user’s mood to enhance communication and make it feel like the customer is speaking to a real person. 7 Chatbot Marketing.

Chatbots 246

Chatbots Omni-Channel Analysis Interaction 246

ECXO

DECEMBER 4, 2024

Here, the emphasis is on addressing operational challenges, offering maintenance services, and ensuring that the delivered product integrates seamlessly into the customer’s processes. SaaS Companies – SaaS customer success teams often interact with their clients virtually through emails, video calls, or in-app messages.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

Thematic

MARCH 26, 2025

Customer feedback isn’t just limited to surveys. In particular, customer review analysis helps surface recurring themes and pain points shared in public feedback, giving teams a clearer picture of user sentiment. A pile of customer reviews, survey responses, and chat transcripts is useless without proper analysis.

Feedback 62

Feedback Social Media Analysis Survey 62