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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

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Customer Experience Professionals: Why We Do What We Do

ijgolding

Senior management wanted to outsource the function but when the outsourcer wouldn’t sign up to a KPI that targeted them with maintaining a 95% “satisfied or very satisfied” CSAT score (which is the figure the Helpdesk was consistently achieving at the time), management quickly changed their minds!

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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

The traditional 5-6 pillar model of CX education was created to give professionals a structured approach to understanding customer experience. These pillars include the basics: customer journey mapping, touchpoint analysis, feedback loops, and internal operational alignment. In some cases, particularly in the U.S.,

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A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

ijgolding

During these years of producing their Customer Experience Excellence Analysis, they have conducted over 1 million customer evaluations of more than 900 brands (across all sectors) – these facts alone suggest that the annual release of their research findings is essential reading for anyone with an interest in Customer Experience.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Set clear start and endpoints for your data collection efforts. In contrast, if you are running a specific campaign and need customer experience data for a limited time, then you should focus your efforts on that period. Build this aspect into your processes.

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Happiness in Customer Experience: A Competitive Advantage

Lumoa

Success in customer experience (CX) can be represented by numbers. A high Net Promoter Score (NPS), a large number of new customers in a month, or fewer unsatisfactory customer service request conclusions, are just some of the metrics we use to measure an effective customer experience.

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How to Launch the Best Voice of the Customer (VoC) Program

GetFeedback

Find those managers and supervisors who need to understand your Voice of the Customer program and their role in it. Get your leaders and champions to see how these efforts will help your overall goals as an organization — this will earn their investment in your vision for VoC. Net Promoter Score (NPS).