Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why
InMoment XI
DECEMBER 7, 2022
This type of analysis is called “driver analysis.” At InMoment, we use a technique called True Driver Analysis, which surpasses other approaches in quality of results. A Visual of InMoment Driver Analysis. Question #5: Why Does the Approach You Use to Understand These Moments Matter?
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