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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

Mapping this journey starts with the organization’s knowledge of its key customer touchpoints. Next, customers provide feedback and further input to pinpoints those touchpoints most important to them. This type of analysis is called “driver analysis.” A Visual of InMoment Driver Analysis.

Analysis 493
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How to Identify Critical Touchpoints in the Buying Journey

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The importance of optimizing touchpoints in a customer journey needs no special introduction. As conjunctions of contact between the customer and brand, touchpoints play a major role in the quality of the overall customer experience. But, some touchpoints are more influential and pivotal than others. Here’s how to identify them!

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Stepping Into The Future of Retail With Foot Locker

InMoment XI

At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey. Digital Post Fulfillment and Post-Purchase Data: Analysis of customer interactions and feedback after digital purchases, aiding in refining the online shopping experience.

Retail 260
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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Traditional data analysis techniques fall short in making sense of this unstructured data, leading to missed opportunities and incomplete insights. Moreover, unstructured data analytics offers a holistic view of the customer journey , capturing the entire spectrum of interactions across various touchpoints.

Analytics 488
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Customer Sentiment Analysis: Definition, Benefits and Best Practices

SurveySparrow

Customer sentiment analysis lets you hear what’s really being said between the lines. I have mentioned some of the best practices you must follow while conducting sentiment analysis. (Oh, So… What is Customer Sentiment Analysis? How Does Sentiment Analysis Work? With this, you get nuanced analysis!

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Customer Sentiment Analysis Vs. Emotions Analytics

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One is the good old customer sentiment analysis, while the other is the customer emotions analytics. What is Customer Sentiment Analysis? Customer sentiment analysis is the process through which customer sentiments underlying consumer feedback or interactions are deciphered. Fortunately, there are two ways of getting into it.